{"id":205525,"date":"2021-05-20T14:37:19","date_gmt":"2021-05-20T01:37:19","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=205525"},"modified":"2021-05-20T14:37:20","modified_gmt":"2021-05-20T01:37:20","slug":"advertise-online-business","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/","title":{"rendered":"How Should I Advertise for My NZ Online Business?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Operating your <\/span><a href=\"https:\/\/legalvision.co.nz\/e-commerce\/legal-considerations-for-shopify-business\/\"><span style=\"font-weight: 400\">business online<\/span><\/a><span style=\"font-weight: 400\"> means that it is easier for you to reach new customers. It also makes you accessible to your already existing ones. Indeed, when you advertise your online business, there are a wide range of potential advertising avenues and greater potential for marketing research. However, the sheer variety and volume of <\/span><a href=\"https:\/\/legalvision.co.nz\/regulatory-and-compliance\/legal-considerations-advertising-nz-business\/\"><span style=\"font-weight: 400\">advertising methods<\/span><\/a><span style=\"font-weight: 400\"> available to you online can be overwhelming and confusing. This article will provide some insight into advertising for your online business by providing some starting points for your advertising plan.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Develop a Plan<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Just as you would do for an offline <\/span><a href=\"https:\/\/legalvision.co.nz\/regulatory-and-compliance\/fine-print-advertising-new-zealand\/\"><span style=\"font-weight: 400\">advertising campaign<\/span><\/a><span style=\"font-weight: 400\">, you need to develop a plan for your business\u2019 online advertising. This means identifying your target audience and conducting research to understand their buying process. This research could include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">user surveys;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">web analytics;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">focus groups; or<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">competitor analysis.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Once you do this, you can identify the best way to advertise to your customer base and which avenue would be the most constructive and cost-efficient. Different online advertising methods will appeal to different demographics, so ensure that you know which one will work for you. Weigh up how much you spend on advertising with the sales leads it creates.<\/span><\/p>\n\n\n\n<div class=\"box box--icon box--info\">\n<p>For example, if you target a predominantly younger audience, you may find advertising through Instagram successful. However, if your audience is older, email marketing may be more efficient.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Manage Your Social Media Presence<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Most businesses nowadays will have some advertising presence on social media. However, you do not need to create a page or account on every social media platform out there. Identify which ones your target customers are likely to use the most, and focus your attention on those.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">For example, some customers may be more likely to purchase your products if someone they admire or trust endorses them, such as a podcaster or social media influencer.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Keep in mind that you are not only advertising to get likes on Facebook but to attract new customers that will buy your products. Create a plan for the content you will post and how that will bring customers to your business.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">For example, if you run a bakery, it would be good to post pictures of the pastries you create to an Instagram account. The posts you create may then include links to your website for online orders.<\/span><\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework lawyer-form_wrapper gplaceholder_wrapper form-with-labels-no-asterisks_wrapper has-new-validation-error-styling_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2452' style='display:none'><div id='gf_2452' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2452' id='gform_2452' class='lawyer-form gplaceholder form-with-labels-no-asterisks has-new-validation-error-styling' action='\/api\/wp\/v2\/posts\/205525#gf_2452' data-formid='2452' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2452' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2452_15\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_15'>Email<\/label><div class='ginput_container'><input name='input_15' id='input_2452_15' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_2452_15'>This field is for validation purposes and should be left unchanged.<\/div><\/div><div id=\"field_2452_1\" class=\"gfield gfield--type-text gfield--input-type-text gf_left_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2452_1' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2452_12\" class=\"gfield gfield--type-text gfield--input-type-text gf_right_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_12'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_12' id='input_2452_12' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2452_2\" class=\"gfield gfield--type-email gfield--input-type-email gf_left_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_2'>Email Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_2452_2' type='email' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2452_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_2452_3' type='tel' value='' class='medium'   aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2452_14\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full custom-select gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_14'>Number of Employees in Your Business<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_14' id='input_2452_14' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' ><\/option><option value='0' >0<\/option><option value='1' >1-5<\/option><option value='6' >6-20<\/option><option value='21' >21-50<\/option><option value='51' >51-250<\/option><option value='250' >250+<\/option><\/select><\/div><\/div><div id=\"field_2452_4\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_4'>Tell us about your enquiry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_4' id='input_2452_4' class='textarea medium'     aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2452_5\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By submitting this form, you agree to receive emails from LegalVision and can unsubscribe at any time. View our <a href=\"https:\/\/legalvision.co.nz\/privacy-policy\/\" target=\"_blank\">Privacy Policy<\/a>. <\/div><div id=\"field_2452_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_8' id='input_2452_8' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='http:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/205525' \/><\/div><\/div><div id=\"field_2452_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_13' id='input_2452_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='generic_form' \/><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type=\"submit\" id=\"gform_submit_button_2452\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\"><span class=\"gform_submit_button__text\">Submit Now<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=2452&amp;title=&amp;description=&amp;tabindex=0&amp;theme=gravity-theme&amp;hash=8d907caff460821c366ed2411b0c45b3' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_2452' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_2452' id='gform_theme_2452' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_2452' id='gform_style_settings_2452' value='' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_2452' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='2452' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='AUD' value='7YT1Zr\/hYzkQbp7YfPsaWZTUM9hEPIHrTIvvah9oDCg+4VwfFVSuafTS5spHTKJ3Cj0LbgLtslNx7C4uAJGDiDRJ\/BgKz4Q2q6KTLiCrhBuHq\/c=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_2452' value='WyJ7XCIxNFwiOltcIjIyODY0N2ViMWU3NTcxZjA4YTY4NGJmMDcwMTk3Y2I0XCIsXCJiMzk3YmQ1MDBmMmFjNjk1ODE4MzdmNTBhYTA2MzQ0OFwiLFwiNGYyNGZkZGEwMzlkNDUxMWFhZGE1NGYwZmQwZmNiZTdcIixcIjUyMmJkMDE2M2I2ZmEwOTI3NDZhZjU5YTg0ZmM1NDk5XCIsXCIzODRlNjk1YjQxMTAzMWFiYmQ2ODEyMGYyZWFhMDYyNlwiLFwiYjkzNDcwNTE2MjkxOGRjZWViMjQzNzRjNmE0NGVmNTlcIixcIjQxMTliODZhMzVjYzJiMWViNDZiMmQ4NjRlNGUzZmNjXCJdfSIsIjQ3MjNiMzA2ZDIyZGVkODA2N2YyMjYyOThkYzI1ODVmIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_2452' id='gform_target_page_number_2452' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_2452' id='gform_source_page_number_2452' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_2452' id='gform_ajax_frame_2452' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 2452, 'https:\/\/legalvision.co.nz\/wp-content\/themes\/legalv-v6\/img\/spinner.svg', true );jQuery('#gform_ajax_frame_2452').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_2452');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_2452').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){form_content.find('form').css('opacity', 0);jQuery('#gform_wrapper_2452').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2452').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2452').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_2452').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2452').val();gformInitSpinner( 2452, 'https:\/\/legalvision.co.nz\/wp-content\/themes\/legalv-v6\/img\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [2452, current_page]);window['gf_submitting_2452'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_2452').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2452').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2452]);window['gf_submitting_2452'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2452').text());}else{jQuery('#gform_2452').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"2452\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_2452\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_2452\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_2452\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 2452, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div>\n<div id=\"content-next\"><!-- scroll anchor --><\/div>\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Maintain a Distinct Brand<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">When advertising for your online business, it is vital to maintain a distinct and recognisable visual presence across your advertising platforms. This could be a:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">distinctive logo;&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">symbol;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">name;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">shape;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">colour scheme; or<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">font.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">With an easily recognisable symbol for your business present in all of your advertising, customers will be more likely to remember you.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\"><strong>Tip:<\/strong> Ensure that you trademark any critical intellectual property to prevent someone else from trying to use your brand for their own gain.<\/span><\/p>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400\">Carry through this brand on your website as well. Customers will be less likely to engage if your website is poorly designed and not easily navigable, so be sure to invest in effective web design. Many e-commerce platforms provide professional-looking templates, or you can pay someone to design your website for you if you do not have the experience yourself.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Take Advantage of Online Advertising Tools<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Many social media platforms offer advertising tools for businesses on their sites, optimised for targeting your desired demographic. T<\/span>hey<span style=\"font-weight: 400\"> will likely have similar advertising services <\/span>if you primarily operate on an online marketplace.<\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If these advertising methods are likely to reach your target audience, take advantage of what is available to you. If your customers are likely to use Facebook more, use their advertising program to show your advertisements to potential customers. Google also has a similar system that will advertise your products on the search engine and its affiliated sites, such as Youtube.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">For example, Facebook offers a service called \u2018Facebook Pixel.\u2019 This is a tracking code that links your advertisements on Facebook to your website, letting you know what Facebook users do when they visit your website. It can show you insights depending on what your goals are.<\/span><\/p>\n\n\n\n<div class=\"box box--icon box--star\">\n<p>If you use any customers\u2019 personal information for these advertising services, make sure you have their permission to do so.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Establish Honest Advertising Practices<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">When developing your advertising plan, you must keep your legal obligations in mind as you do so. If you mislead your customers with your advertising or make any unsubstantiated claims, then you could face hefty legal penalties. Make sure your advertising is:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">honest and accurate;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">provable and backed up by evidence; and<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">not reliant on fine print disclaimers.<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Whether you solely operate online or use your website to bring customers in-store, developing an effective and researched online advertising plan will go a long way. Find out what advertising is most effective for your target customer demographic, and adjust to that accordingly. If you would like more information or help with advertising for your online business, contact <\/span><a href=\"https:\/\/legalvision.co.nz\/online-business-ecommerce-lawyers-lp\"><span style=\"font-weight: 400\">LegalVision\u2019s NZ online business lawyers<\/span><\/a><span style=\"font-weight: 400\"> on 0800 005 570 or fill out the form on this page.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1620969905414\"><strong class=\"schema-faq-question\"><strong>How do I advertise my online business?<\/strong><\/strong> <p class=\"schema-faq-answer\">How you advertise for your online business will depend on where your target audience spends most of their time. For example, if your target demographic is on Facebook a lot, you would use Facebook\u2019s ad services.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1620969921253\"><strong class=\"schema-faq-question\"><strong>Should I advertise on social media platforms?<\/strong><\/strong> <p class=\"schema-faq-answer\">If your customers use particular social media platforms, it is good to advertise on those sites. Social media sites often have ad services designed for businesses, so look into what works for you.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1620969933644\"><strong class=\"schema-faq-question\"><strong>How can I advertise online for free?<\/strong><\/strong> <p class=\"schema-faq-answer\">Google offers a service called &#8216;Google My Business&#8217;, which is free. This lets you set up a business profile attached to their search engine and map functions, which potential customers will see when they use these services.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1620969947564\"><strong class=\"schema-faq-question\"><strong>What does SEO stand for?<\/strong><\/strong> <p class=\"schema-faq-answer\">SEO stands for search engine optimisation. This refers to optimising the likelihood of your business coming up in their Google searches and is relevant for advertising purposes.<\/p> <\/div> <\/div>\n\n\n\n\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/205525\" \/>            <input value=\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"How Should I Advertise for My NZ Online Business?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Operating your business online means that it is easier for you to reach new customers. It also makes you accessible to your already existing ones. Indeed, when you advertise your online business, there are a wide range of potential advertising avenues and greater potential for marketing research. However, the sheer variety and volume of advertising<a href=\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\">Continue reading <span class=\"sr-only\">&#8220;How Should I Advertise for My NZ Online Business?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13236,"featured_media":201792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[6],"tags":[24,443,464,637,772],"class_list":["post-205525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-startup","tag-e-commerce-business","tag-advertising","tag-e-commerce","tag-advertising-standards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Should I Advertise for My NZ Online Business? | LegalVision<\/title>\n<meta name=\"description\" content=\"There are many ways to advertise your online business. Start with a plan, then consider social media, branding and legal obligations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Should I Advertise for My NZ Online Business? | LegalVision\" \/>\n<meta property=\"og:description\" content=\"There are many ways to advertise your online business. Start with a plan, then consider social media, branding and legal obligations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\" \/>\n<meta property=\"og:site_name\" content=\"LegalVision New Zealand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LegalVision\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-20T01:37:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-20T01:37:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emma Lindblom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:site\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Lindblom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\"},\"author\":{\"name\":\"Emma Lindblom\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/person\/32362b5331a9cb23e31b656d199e7b72\"},\"headline\":\"How Should I Advertise for My NZ Online Business?\",\"datePublished\":\"2021-05-20T01:37:19+00:00\",\"dateModified\":\"2021-05-20T01:37:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\"},\"wordCount\":1007,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/legalvision.co.nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg\",\"keywords\":[\"startup\",\"e-commerce business\",\"advertising\",\"e-commerce\",\"advertising standards\"],\"articleSection\":[\"E-Commerce Articles\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\",\"url\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\",\"name\":\"How Should I Advertise for My NZ Online Business? | LegalVision\",\"isPartOf\":{\"@id\":\"https:\/\/legalvision.co.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg\",\"datePublished\":\"2021-05-20T01:37:19+00:00\",\"dateModified\":\"2021-05-20T01:37:20+00:00\",\"description\":\"There are many ways to advertise your online business. Start with a plan, then consider social media, branding and legal obligations.\",\"breadcrumb\":{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969905414\"},{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969921253\"},{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969933644\"},{\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969947564\"}],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#primaryimage\",\"url\":\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg\",\"contentUrl\":\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"9 Opportunities and Challenges Faced by Start Ups | LegalVision NZ\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/legalvision.co.nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/legalvision.co.nz\/articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E-Commerce Articles\",\"item\":\"https:\/\/legalvision.co.nz\/category\/e-commerce\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How Should I Advertise for My NZ Online Business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/legalvision.co.nz\/#website\",\"url\":\"https:\/\/legalvision.co.nz\/\",\"name\":\"LegalVision New Zealand\",\"description\":\"LegalVision is a commercial law firm in NZ with a commitment to innovation\",\"publisher\":{\"@id\":\"https:\/\/legalvision.co.nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/legalvision.co.nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/legalvision.co.nz\/#organization\",\"name\":\"LegalVision New Zealand\",\"url\":\"https:\/\/legalvision.co.nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png\",\"contentUrl\":\"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png\",\"width\":400,\"height\":400,\"caption\":\"LegalVision New Zealand\"},\"image\":{\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LegalVision\",\"https:\/\/x.com\/LegalVision_law\",\"https:\/\/www.linkedin.com\/company\/legalvision-group\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/person\/32362b5331a9cb23e31b656d199e7b72\",\"name\":\"Emma Lindblom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"caption\":\"Emma Lindblom\"},\"description\":\"Emma is a Legal Editor based in New Zealand. She is experienced at writing for online publications and wants to use these writing skills to make legal information transparent and accessible for anyone. Emma has a double degree in Law and Politics, with a minor in Psychology.\",\"url\":\"https:\/\/legalvision.co.nz\/author\/emmalindblom\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969905414\",\"name\":\"How do I advertise my online business?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"How you advertise for your online business will depend on where your target audience spends most of their time. For example, if your target demographic is on Facebook a lot, you would use Facebook\u2019s ad services.\",\"inLanguage\":\"en-NZ\"},\"inLanguage\":\"en-NZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969921253\",\"name\":\"Should I advertise on social media platforms?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If your customers use particular social media platforms, it is good to advertise on those sites. Social media sites often have ad services designed for businesses, so look into what works for you.\",\"inLanguage\":\"en-NZ\"},\"inLanguage\":\"en-NZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969933644\",\"name\":\"How can I advertise online for free?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google offers a service called 'Google My Business', which is free. This lets you set up a business profile attached to their search engine and map functions, which potential customers will see when they use these services.\",\"inLanguage\":\"en-NZ\"},\"inLanguage\":\"en-NZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969947564\",\"name\":\"What does SEO stand for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"SEO stands for search engine optimisation. This refers to optimising the likelihood of your business coming up in their Google searches and is relevant for advertising purposes.\",\"inLanguage\":\"en-NZ\"},\"inLanguage\":\"en-NZ\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Should I Advertise for My NZ Online Business? | LegalVision","description":"There are many ways to advertise your online business. Start with a plan, then consider social media, branding and legal obligations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/","og_locale":"en_US","og_type":"article","og_title":"How Should I Advertise for My NZ Online Business? | LegalVision","og_description":"There are many ways to advertise your online business. Start with a plan, then consider social media, branding and legal obligations.","og_url":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/","og_site_name":"LegalVision New Zealand","article_publisher":"https:\/\/www.facebook.com\/LegalVision","article_published_time":"2021-05-20T01:37:19+00:00","article_modified_time":"2021-05-20T01:37:20+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg","type":"image\/jpeg"}],"author":"Emma Lindblom","twitter_card":"summary_large_image","twitter_creator":"@LegalVision_law","twitter_site":"@LegalVision_law","twitter_misc":{"Written by":"Emma Lindblom","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#article","isPartOf":{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/"},"author":{"name":"Emma Lindblom","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/32362b5331a9cb23e31b656d199e7b72"},"headline":"How Should I Advertise for My NZ Online Business?","datePublished":"2021-05-20T01:37:19+00:00","dateModified":"2021-05-20T01:37:20+00:00","mainEntityOfPage":{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/"},"wordCount":1007,"commentCount":0,"publisher":{"@id":"https:\/\/legalvision.co.nz\/#organization"},"image":{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg","keywords":["startup","e-commerce business","advertising","e-commerce","advertising standards"],"articleSection":["E-Commerce Articles"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/","url":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/","name":"How Should I Advertise for My NZ Online Business? | LegalVision","isPartOf":{"@id":"https:\/\/legalvision.co.nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#primaryimage"},"image":{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg","datePublished":"2021-05-20T01:37:19+00:00","dateModified":"2021-05-20T01:37:20+00:00","description":"There are many ways to advertise your online business. Start with a plan, then consider social media, branding and legal obligations.","breadcrumb":{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969905414"},{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969921253"},{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969933644"},{"@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969947564"}],"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#primaryimage","url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg","contentUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151424\/agefis-vKvUcdyaUhc-unsplash.jpg","width":2000,"height":1333,"caption":"9 Opportunities and Challenges Faced by Start Ups | LegalVision NZ"},{"@type":"BreadcrumbList","@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/legalvision.co.nz\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/legalvision.co.nz\/articles\/"},{"@type":"ListItem","position":3,"name":"E-Commerce Articles","item":"https:\/\/legalvision.co.nz\/category\/e-commerce\/"},{"@type":"ListItem","position":4,"name":"How Should I Advertise for My NZ Online Business?"}]},{"@type":"WebSite","@id":"https:\/\/legalvision.co.nz\/#website","url":"https:\/\/legalvision.co.nz\/","name":"LegalVision New Zealand","description":"LegalVision is a commercial law firm in NZ with a commitment to innovation","publisher":{"@id":"https:\/\/legalvision.co.nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/legalvision.co.nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/legalvision.co.nz\/#organization","name":"LegalVision New Zealand","url":"https:\/\/legalvision.co.nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/","url":"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png","contentUrl":"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png","width":400,"height":400,"caption":"LegalVision New Zealand"},"image":{"@id":"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LegalVision","https:\/\/x.com\/LegalVision_law","https:\/\/www.linkedin.com\/company\/legalvision-group"]},{"@type":"Person","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/32362b5331a9cb23e31b656d199e7b72","name":"Emma Lindblom","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","caption":"Emma Lindblom"},"description":"Emma is a Legal Editor based in New Zealand. She is experienced at writing for online publications and wants to use these writing skills to make legal information transparent and accessible for anyone. Emma has a double degree in Law and Politics, with a minor in Psychology.","url":"https:\/\/legalvision.co.nz\/author\/emmalindblom\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969905414","name":"How do I advertise my online business?","acceptedAnswer":{"@type":"Answer","text":"How you advertise for your online business will depend on where your target audience spends most of their time. For example, if your target demographic is on Facebook a lot, you would use Facebook\u2019s ad services.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969921253","name":"Should I advertise on social media platforms?","acceptedAnswer":{"@type":"Answer","text":"If your customers use particular social media platforms, it is good to advertise on those sites. Social media sites often have ad services designed for businesses, so look into what works for you.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969933644","name":"How can I advertise online for free?","acceptedAnswer":{"@type":"Answer","text":"Google offers a service called 'Google My Business', which is free. This lets you set up a business profile attached to their search engine and map functions, which potential customers will see when they use these services.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/e-commerce\/advertise-online-business\/#faq-question-1620969947564","name":"What does SEO stand for?","acceptedAnswer":{"@type":"Answer","text":"SEO stands for search engine optimisation. This refers to optimising the likelihood of your business coming up in their Google searches and is relevant for advertising purposes.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/205525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13236"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=205525"}],"version-history":[{"count":12,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/205525\/revisions"}],"predecessor-version":[{"id":205840,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/205525\/revisions\/205840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/201792"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=205525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=205525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=205525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}