{"id":206290,"date":"2021-07-19T20:09:33","date_gmt":"2021-07-19T07:09:33","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=206290"},"modified":"2021-07-20T12:21:06","modified_gmt":"2021-07-19T23:21:06","slug":"uninvited-direct-sales","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/regulatory-and-compliance\/uninvited-direct-sales\/","title":{"rendered":"5 Legal Tips For NZ Businesses Using Telemarketing and Door-to-Door Sales"},"content":{"rendered":"\n

The law classifies telemarketing and <\/span>door-to-door sales<\/span><\/a> as uninvited direct sales. These are when your salespeople approach customers uninvited, offering your goods or services. For these sales to be valid, you need to ensure you comply with the law. If you are a New Zealand <\/span>Marketing Association<\/span><\/a> member, you need to follow their telemarketing rules and Code of Practice. There is specific information you need to tell your customers at the time of sale and various standards you need to meet. If you do not, you could lose money through fines and cancelled sales. This article will go through five tips for your business if you use telemarketing and door-to-door sales so you can avoid these consequences.<\/span><\/p>\n\n\n\n

1. Do Not Mislead Your Customers<\/span><\/h2>\n\n\n\n

When you engage with customers through telemarketing and door-to-door sales, you need to ensure you are clear and transparent. This is especially important as customers may see these sale tactics as intrusive and will be on high alert for any duplicity. Therefore, you need to be upfront and genuine when you sell your products or services in this way.<\/span><\/p>\n\n\n\n

For your business\u2019 telemarketers, they need to clearly state who they are and the general purpose of the call. They need to give the customer your business\u2019 details, including your contact information. All offers need to be clear and defined so that the customer understands what they are promising to pay for.<\/span><\/p>\n\n\n\n

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For example, once you have identified who you are in your telemarketing call or text message, your sales pitch may use a <\/span>price comparison or reduction<\/span><\/a> to convince the customer to buy your goods instead of a competitor\u2019s. This price comparison or reduction needs to be accurate and <\/span>not misleading<\/span><\/a>. Otherwise, you run the risk of breaching the <\/span>Fair Trading Act<\/span><\/a>.<\/span><\/p>\n<\/div>\n\n\n\n

2. Have the Appropriate Documentation<\/span><\/h2>\n\n\n\n

In both telemarketing and door-to-door sales, you need to ensure you give your customer the necessary legal documents for the sale. For a door-to-door sale, you would do this when you first engage the customer. For a telemarketing call, you need to send them a written copy of the sales agreement within five working days from the day after you make the agreement. The sales agreement needs to:<\/span><\/p>\n\n\n\n