{"id":206761,"date":"2021-06-23T14:58:55","date_gmt":"2021-06-23T01:58:55","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=206761"},"modified":"2025-09-25T18:29:02","modified_gmt":"2025-09-25T05:29:02","slug":"social-media-advertising","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/e-commerce\/social-media-advertising\/","title":{"rendered":"6 Legal Tips for Advertising on Social Media"},"content":{"rendered":"\n

Social media has dramatically changed how businesses advertise online, and you would be missing out on <\/span>Social media has dramatically changed how businesses advertise online, and you would be missing out on customer opportunities if you did not take advantage of that reach. Customers, especially younger ones, may be more likely to engage with your business if they can access it easily through social media portals. However, you need to be careful not to invite legal issues when you operate on social media. Otherwise, you could face financial and legal penalties that could damage your business\u2019 reputation. Therefore, this article will go through six legal tips for advertising on social media.<\/p>\n\n\n\n

1. Clearly Identify Advertisements<\/h2>\n\n\n\n

Customers will clearly understand that posts from your own page with your own branding will be advertisements for your business. However, the line between advertisement and genuine content can become blurry when you engage social media influencers to promote or advertise your products. <\/p>\n\n\n\n

According to the Advertising Standards Authority (ASA<\/strong>), an advertisement is a message with the intent to influence the choice, opinion, or behaviour of those it addresses. Indeed, this means that when you pay someone on social media<\/a> to post about your products, you intend for their promotion to induce their followers to buy your goods.\u00a0<\/p>\n\n\n\n

When you do so, the influencer needs to identify these posts as advertisements clearly. For example, including #ad or #sponsored in the advertisement may qualify as clear identification. But, #sp or #collab likely will not.<\/p>\n\n\n\n

2. Do Not Overuse Fine Print<\/h2>\n\n\n\n

The rule not to overuse fine print applies to all advertising but is especially important on social media, where misinformation can quickly spread. It is against the law to mislead your customers, and any disclaimer you attach to an advertisement<\/a> does not cancel out its misleading nature. The overall message of your advertisements needs to be accurate. This is to ensure customers do not purchase your products due to a reasonable misconception.<\/p>\n\n\n\n

If you need to use a disclaimer or any fine print<\/a>, ensure that it is easily visible and understandable. For example, say that you post an advertisement promoting the healthy nature of your products on Instagram. If you include a disclaimer under the \u2018read more\u2019 section under the post, this is not clearly visible. Most users will quickly scroll past and rely on the image and the first few words of your comment to form an opinion.<\/p>\n\n\n\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\n

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