{"id":207918,"date":"2021-07-13T19:20:59","date_gmt":"2021-07-13T06:20:59","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=207918"},"modified":"2021-07-13T19:21:00","modified_gmt":"2021-07-13T06:21:00","slug":"selling-wine-online","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/e-commerce\/selling-wine-online\/","title":{"rendered":"I Own a Vineyard. Can I Sell My Wine Online in NZ?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">New Zealand\u2019s <\/span><a href=\"https:\/\/legalvision.co.nz\/business-structures\/open-a-wine-bar\/\"><span style=\"font-weight: 400\">wine industry<\/span><\/a><span style=\"font-weight: 400\"> is world-famous, and for a good reason. If you own a vineyard, selling your fine wine online can be an excellent way to sell directly to your customers across the country. You can also reach a new market in geographical areas that you could not potentially reach before. However, if you want to go down this route, you need to comply with the law\u2019s requirements to sell alcohol online. Otherwise, you can face fines and losing your liquor licence. Therefore, this article will explain the process around selling your vineyard\u2019s wine online.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Alcohol Licensing in New Zealand<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you want to sell alcohol in New Zealand, you need to have a <\/span><a href=\"https:\/\/legalvision.co.nz\/regulatory-and-compliance\/liquor-licence-nz\/\"><span style=\"font-weight: 400\">valid licence<\/span><\/a><span style=\"font-weight: 400\">. What kind of licence you need will depend on:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">where you are selling alcohol;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">where your customers will consume alcohol; and&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">how long you want the licence for.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">The table below sets out the four kinds of licences in New Zealand.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p><b>On-Licence<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">For selling alcohol that customers will drink on the premises. Suitable for bars or restaurants.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Off-Licence<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">For selling alcohol that customers drink off-premises. Suitable for bottle stores.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Club Licence<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">For regularly selling alcohol to club members. Suitable for RSA clubs and similar groups.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Special Licence<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">For selling alcohol at a one-off event, such as a wedding.<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Your vineyard will likely need an off-licence to sell to your customers unless you want customers to drink alcohol on the premises. Notably, if you have a store or cellar you sell from on your vineyard, you can allow customers free samples of your wine to consume if you have an off-licence.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Selling Alcohol Online<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you have an off-licence, then you can sell alcohol online. You classify as a \u201cremote seller\u201d, which means you sell and deliver your wine to a person who is not at your vineyard via:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">the internet;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">telephone; or<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">mail catalogue.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">If you just sell wine from your website and not in-person from your vineyard, then you need to apply for a special endorsement to do so when you get your licence. Once you have this endorsement, you do not need to comply with the signage requirements that a physical store does.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">However, this does not apply if you sell wine from your vineyard store and your website. In addition, you need to comply with all of the other usual requirements for an off-licence, such as signage restrictions and employees on duty. Check your local council\u2019s website for their resources on how to apply for the kind of off-licence you need.<\/span><\/p>\n\n\n\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\"><strong>Tip<\/strong>: If you want to sell your wine overseas, there will be additional customs regulations you need to meet as well.<\/span><\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                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For one thing, you should make sure you have three critical documents on your site, which are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">terms and conditions;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">website terms of use; and<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a <\/span><a href=\"https:\/\/legalvision.co.nz\/data-privacy-it\/privacy-policy-needs\/\"><span style=\"font-weight: 400\">privacy policy<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li><\/ul>\n\n\n\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\"><strong>Tip<\/strong>: When you collect your customers\u2019 personal information, such as delivery addresses and financial details, you need to comply with privacy law.<\/span><\/p>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400\">Additionally, you have to make sure you display the following information in a prominent place on your website, as well as on your receipts:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">your name as the licence holder;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">your licence number; and<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">the licence expiry date.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Following that, your website needs to have a clear image of your licence (or a link to it) for your customers to confirm.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Selling to Minors<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Like a physical premises, you cannot sell any alcohol to people under 18. Therefore, you need to take reasonable steps to confirm the age of anyone you sell alcohol to over the internet. You should have a:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">tickbox when a customer enters your website confirming they are over 18; and<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">secondary tickbox when they complete a purchase confirming their age.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">These measures are compulsory. However, you may also choose to ask your couriers to verify a recipient\u2019s age with ID when delivering packages.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Advertising Alcohol<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Alcohol advertising has strict regulations, and you need to take heed of them whether you are selling online or in person. As a result, you cannot promote or advertise discounts on your alcohol that are more than 25% off the original price. Additionally, you cannot promote free alcohol, including deals offering buy two get one free or similar. Furthermore, your advertising should not promote excessive drinking or target minors with its branding.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Delivery Requirements<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Selling from your online store, the timing of your wine sales can happen at any point in a day. However, there are time limits on when your couriers can deliver your wine. According to your licence, you cannot deliver wine any time:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">between 11 pm and 6 am;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">on Good Friday or Christmas Day;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">before 1 pm on Anzac Day; or<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">your local council rules specify.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Remote sellers also usually cannot deliver alcohol on Easter Sunday. However, there is an exception for your premises when you sell grape, fruit, or vegetable wine made from the produce you grow in your vineyard.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">When you own a vineyard, you can sell your wine online to reach customers new and old through new wine eCommerce avenues. First, however, you need to make sure you have an off-licence and comply with its requirements. If you would like more information or help to sell your wine online, contact <\/span><a href=\"https:\/\/legalvision.co.nz\/online-business-ecommerce-lawyers-lp\"><span style=\"font-weight: 400\">LegalVision\u2019s eCommerce lawyers<\/span><\/a><span style=\"font-weight: 400\"> on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or fill out the form on this page.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1626156350334\"><strong class=\"schema-faq-question\">Can I sell wine online?<\/strong> <p class=\"schema-faq-answer\">You can sell wine online from an online store if you have a corresponding off-licence. Additionally, you must include reasonable measures to avoid selling to minors<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1626156364577\"><strong class=\"schema-faq-question\">What kind of liquor licence do I need?<\/strong> <p class=\"schema-faq-answer\">The kind of liquor licence you need will depend on where you want to sell alcohol, how long for, and where customers will be drinking the alcohol. Check your local council\u2019s website for information relevant to your area.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/207918\" \/>            <input value=\"https:\/\/legalvision.co.nz\/e-commerce\/selling-wine-online\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"I Own a Vineyard. Can I Sell My Wine Online in NZ?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New Zealand\u2019s wine industry is world-famous, and for a good reason. If you own a vineyard, selling your fine wine online can be an excellent way to sell directly to your customers across the country. You can also reach a new market in geographical areas that you could not potentially reach before. However, if you<a href=\"https:\/\/legalvision.co.nz\/e-commerce\/selling-wine-online\/\">Continue reading <span class=\"sr-only\">&#8220;I Own a Vineyard. Can I Sell My Wine Online in NZ?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13236,"featured_media":201762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[6],"tags":[54,74,443,778],"class_list":["post-207918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-medium-business","tag-online-business","tag-e-commerce-business","tag-alcohol-licence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Selling My Vineyard Wine Online in NZ Legal? | LegalVision NZ<\/title>\n<meta name=\"description\" content=\"If you own a vineyard, selling your wine online allows you to access more customers. 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