{"id":209899,"date":"2021-09-06T15:42:38","date_gmt":"2021-09-06T02:42:38","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=209899"},"modified":"2021-12-07T17:59:40","modified_gmt":"2021-12-07T04:59:40","slug":"intellectual-property-checks","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/intellectual-property\/intellectual-property-checks\/","title":{"rendered":"Intellectual Property Checks When Setting Up Your NZ Business"},"content":{"rendered":"<p><a href=\"https:\/\/legalvision.co.nz\/business-structures\/starting-a-small-business-in-new-zealand\/\"><span style=\"font-weight: 400\">Starting a business<\/span><\/a><span style=\"font-weight: 400\"> can be an intensive process, and there can be a lot for you to keep track of. When setting up your business, evaluating your <\/span><a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/intellectual-property-types\/\"><span style=\"font-weight: 400\">intellectual property<\/span><\/a><span style=\"font-weight: 400\"> needs to be something that you do reasonably early on. To clarify, intellectual property refers to creations of the mind, which usually would be the ideas you create and use for your business. Notably, these ideas are important business assets. They represent the time and effort you put into your business functioning and its creations. As a result, you should look into the legal protections available to you for your intellectual property when starting your business. Therefore, this article will go through some intellectual property checks when setting up your New Zealand business.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">1. Determine How Intellectual Property Fits Into Your Business Plan<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As part of your startup process, having a business plan is a crucial aspect. This document or framework sets out your expectations for your business and other vital factors. Consequently, you should also detail your intellectual property expectations in this plan. Certainly, how you use intellectual property will depend on the nature of your business and any subsequent legal protections that you need.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Furthermore, some intellectual property assets are common to most businesses, including: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">business names; <\/span><\/li>\n<li><span style=\"font-weight: 400\">logos; or <\/span><\/li>\n<li><span style=\"font-weight: 400\">staff business knowledge. <\/span><\/li>\n<\/ul>\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\">Make sure that you know what qualifies as intellectual property at your business to protect it accordingly.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">For instance, a business that operates locally will have different intellectual property concerns than a global company. Another example, a business that creates intellectual property for its clients (such as copyrighted literary works) will have different concerns than one that offers advisory services.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having a plan from the beginning that you can adapt later on will allow for better intellectual property management, especially when deciding what intellectual property rights you may want to register.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">2. Check That No Similar Intellectual Property Already Exists<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Some intellectual property rights, like copyright, exist automatically upon creation. Therefore, you do not need to register it. However, there are intellectual property rights that you can register for protection, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/legalvision.co.nz\/trademarks\/what-to-know-before-applying-for-trade-mark\/\"><span style=\"font-weight: 400\">trade marks<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">patents; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">designs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">These give you a legal right to the exclusive use of your intellectual property, and this means you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">use it yourself;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">profit off of it;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sell it; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">prevent others from using or selling it without your permission.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">When you want to register one of these rights, a key requirement is that no one else has registered that article as their intellectual property. If you attempt to register someone else\u2019s intellectual property as your own, not only would your registration likely fail, you may create problems for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Therefore, you should use tools like <\/span><a href=\"https:\/\/www.business.govt.nz\/onecheck\/\"><span style=\"font-weight: 400\">ONECheck<\/span><\/a><span style=\"font-weight: 400\"> to see if your brand already exists. These can include your:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">business name;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">logo;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">business Social media usernames;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">domain names; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">product names.<\/span><\/li>\n<\/ul>\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span 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Establishing Important Brand Assets as Trade Marks<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As the above paragraphs detail, certain parts of your business would be good to register for formal intellectual property protection. In particular, this means registering assets that embody your business\u2019 brand, such as your name or logo.<\/span><\/p>\n<p><span style=\"font-weight: 400\">While not intellectual property in some cases, you should also register a domain name early on to make sure no one else steals your desired URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Customers will recognise and remember your business through these signs, which you can register as trade marks. Trade marks can protect a variety of things, as long as they are unique to your business, including a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">business or product name;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">colour;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">slogan;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">logo;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">shape;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sound; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">combination of these.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">To register, you need to apply to the Intellectual Property Office of New Zealand (IPONZ), and they will assess your application. For this purpose, you will need to specify which goods or services your trade mark applies to and pay the corresponding fees. Successfully registering a trade mark can take more than six months, so you should start your application sooner rather than later.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">4. Have Confidentiality Protections for Developing Intellectual Property<\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you are developing intellectual property to launch a business startup, you need to make sure you have appropriate measures to protect both its:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">security; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">confidentiality.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">You cannot register some intellectual property rights, such as patents and designs, if they have already been disclosed or exist in the market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, say that you have been developing a new invention that you plan to unveil when you officially launch your business. If someone else registers that invention for a patent or sells it before you do, you will not be able to register it for a patent yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Therefore, you must put confidentiality clauses in any contracts you have with contractors or partners before registration. Ideally, you want to make sure as few people as possible know about your unpublished and developing business innovations so that you can reap their benefits yourself.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Intellectual property will be a crucial part of your business, so make sure you get on top of it from the beginning. If you would like more information or help with intellectual property when starting your business, contact <\/span><a href=\"https:\/\/legalvision.co.nz\/ip-lawyers-lp\"><span style=\"font-weight: 400\">LegalVision\u2019s IP lawyers<\/span><\/a><span style=\"font-weight: 400\"> on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or fill out the form on this page.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1630895967909\"><strong class=\"schema-faq-question\">What is intellectual property?<\/strong> <p class=\"schema-faq-answer\">Intellectual property refers to the ideas and innovations within your business that bring it value. They are intangible assets and can range from your business logo to your unique recipes.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1630895978677\"><strong class=\"schema-faq-question\">How do I protect my intellectual property?<\/strong> <p class=\"schema-faq-answer\">How you protect your intellectual property will depend on what it is. Some intellectual property rights are automatic, like copyright. On the other hand, others you will need to register, like patents. When you register, you get exclusive rights to your intellectual property.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/209899\" \/>            <input value=\"https:\/\/legalvision.co.nz\/intellectual-property\/intellectual-property-checks\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Intellectual Property Checks When Setting Up Your NZ Business\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starting a business can be an intensive process, and there can be a lot for you to keep track of. When setting up your business, evaluating your intellectual property needs to be something that you do reasonably early on. To clarify, intellectual property refers to creations of the mind, which usually would be the ideas<a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/intellectual-property-checks\/\">Continue reading <span class=\"sr-only\">&#8220;Intellectual Property Checks When Setting Up Your NZ Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13236,"featured_media":201656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[2],"tags":[23,24,25,51,133],"class_list":["post-209899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-start-a-business","tag-startup","tag-small-business","tag-intellectual-property","tag-trade-mark"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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She is experienced at writing for online publications and wants to use these writing skills to make legal information transparent and accessible for anyone. Emma has a double degree in Law and Politics, with a minor in Psychology.","url":"https:\/\/legalvision.co.nz\/author\/emmalindblom\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/intellectual-property-checks\/#faq-question-1630895967909","name":"What is intellectual property?","acceptedAnswer":{"@type":"Answer","text":"Intellectual property refers to the ideas and innovations within your business that bring it value. They are intangible assets and can range from your business logo to your unique recipes.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/intellectual-property-checks\/#faq-question-1630895978677","name":"How do I protect my intellectual property?","acceptedAnswer":{"@type":"Answer","text":"How you protect your intellectual property will depend on what it is. Some intellectual property rights are automatic, like copyright. On the other hand, others you will need to register, like patents. When you register, you get exclusive rights to your intellectual property.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/209899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13236"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=209899"}],"version-history":[{"count":3,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/209899\/revisions"}],"predecessor-version":[{"id":212681,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/209899\/revisions\/212681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/201656"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=209899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=209899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=209899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}