{"id":209902,"date":"2021-09-06T15:48:54","date_gmt":"2021-09-06T02:48:54","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=209902"},"modified":"2021-12-06T14:30:25","modified_gmt":"2021-12-06T01:30:25","slug":"cancelling-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/intellectual-property\/cancelling-trade-mark\/","title":{"rendered":"4 Factors to Consider Before Cancelling a Registered Trade Mark"},"content":{"rendered":"

A <\/span>trade mark<\/span><\/a> is a sign or symbol that represents something unique about your business or brand. As a form of intellectual property, it can have various legal rights associated with it. These can include your exclusive right to use the trade mark for your business and the power to bring infringement claims against other people that copy it. As a result, it can be a valuable business asset that generates income and prevents damage to your business and reputation. However, your business grows and changes. You may find that an old trade mark that you previously registered is no longer core to your branding, is outdated or no longer being used by your business, and is therefore not bringing you the same value once was. You have various options available to you, with the cancellation of your registered trade mark being one of them. Therefore, this article will go through four factors to weigh in before cancelling a registered trade mark.<\/span><\/p>\n

The Value The Trade Mark Brings to Your Business<\/span><\/h2>\n

A trade mark is something that represents something unique about your business, such as its:<\/span><\/p>\n