{"id":210865,"date":"2021-10-11T14:17:53","date_gmt":"2021-10-11T01:17:53","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=210865"},"modified":"2023-02-22T18:41:55","modified_gmt":"2023-02-22T05:41:55","slug":"protect-intellectual-property-overseas","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/intellectual-property\/protect-intellectual-property-overseas\/","title":{"rendered":"How Do I Protect My NZ Business IP Overseas?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">If you have registered intellectual property in New Zealand, this does not mean that your intellectual property is protected overseas. So, as a business owner, you may be wondering how you can protect your intellectual property internationally. Importantly, you need to consider the specific country, market or industry you are working in and how intellectual property laws can vary between each. Therefore, this article will explain some potential intellectual property risks when engaging in overseas business and how you can protect your NZ intellectual property overseas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">International Intellectual Property<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">There is no all-encompassing international intellectual property protection. <\/span>For example, i<span style=\"font-weight: 400\">n New Zealand, we have our own intellectual property laws and rules. Despite this, the New Zealand government has joined agreements that allow you to protect your asset under global intellectual property laws. <\/span>For instance, t<span style=\"font-weight: 400\">he table below sets out three important intellectual property rights that are eligible for overseas protection.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p><span style=\"font-weight: 400\">Trade marks<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">This intellectual property right protects a distinctive sign representing your business, such as a business name or logo.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><span style=\"font-weight: 400\">Designs<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">With designs, you can protect the visual appearance of a product, such as its pattern or distinctive shape.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><span style=\"font-weight: 400\">Patents<\/span><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">A patent is an intellectual property right that protects new inventions.<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Trade Marks<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">One way to protect your trade mark overseas is to register it individually in each foreign country that you want to protect it in. However, for a simpler process, you can register a trade mark using the Madrid Protocol system, an international trade mark system that covers over 100 countries. It allows you to register your trade mark overseas through a single trade mark application instead of multiple. If you want to register your trade mark internationally from New Zealand, you can do so through the Intellectual Property Office of New Zealand (IPONZ). You will need to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">already <\/span><a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/how-to-register-your-trade-mark-in-new-zealand\/\"><span style=\"font-weight: 400\">have a registered trade mark<\/span><\/a><span style=\"font-weight: 400\"> or trade mark application with IPONZ;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">use your New Zealand trade mark as your international trade mark;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">ensure both trade marks cover the same goods or services; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">have entitlement to file in New Zealand.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Additionally, for entitlement to file, you will need to be:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">a New Zealand citizen;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">permanently living in New Zealand; or<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">a business with a real and effective industrial or commercial establishment in New Zealand.<\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"box box--icon box--idea\">\n<p><span style=\"font-weight: 400\">You will also need to comply with the domestic intellectual property laws of each country you want to register your trade mark in.&nbsp;<\/span><\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                           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This allows those with design registrations to use the DesignView tool. This tool contains the design registrations and data from 72 participating countries. This benefits you as a business owner because your design is more likely to be found when searched internationally. This means business owners who also want to remain original are less likely to accidentally infringe on your intellectual property rights.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Patents&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">The Patent Cooperation Treaty (PCT) allows you to file your patent with over 140 countries. Once you apply to have your patent internationally recognised under the PCT, you will then get the choice of which countries you would like to apply for protection under. <\/span>For instance, y<span style=\"font-weight: 400\">ou may apply to the PCT if you are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">a New Zealand citizen; and&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">an owner or part-owner of the invention.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">If you have an <\/span><a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/how-to-apply-for-patent-protection-in-new-zealand\/\"><span style=\"font-weight: 400\">existing patent application<\/span><\/a><span style=\"font-weight: 400\"> with IPONZ, you can claim a PCT application within 12 months of your original New Zealand application date. Alternatively, you can file a new application with IPONZ or the World Intellectual Property Organization (WIPO). To do so, you need to include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">a PCT Request;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">a complete patent specification; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">payment of the relevant filing fees.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Once you file your application, it will go through an international examination process determining its novelty against existing inventions. Crucially, this process will depend on what countries you wish to register your invention as a patent in and the overall patentability of your invention.<\/span><\/p>\n\n\n\n<div  class=\"box box--icon box--warning\">\n    <p>LegalVision cannot provide legal assistance with patents. We recommend you contact your local law society.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Counterfeiting&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Counterfeiting is when your brand or goods are copied by another for profit. As a business owner, <\/span><a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/how-to-prevent-counterfeits\/\"><span style=\"font-weight: 400\">counterfeiting dilutes your brand reputation<\/span><\/a><span style=\"font-weight: 400\"> and confuses your clientele.&nbsp; Counterfeiting can become an issue if you begin engaging in overseas business because there becomes more reach for copycats to notice your brand and copy it. If you have registered intellectual property rights in different countries, these can go a long way to protect your brand against counterfeiters. For this reason, you must apply to register your intellectual property rights in the other countries you operate in outside of New Zealand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">However, there is an additional form of protection for your intellectual property overseas. The New Zealand Customs Service (NZCS) has a process to assist you if you think somebody is counterfeiting your brand or goods. In that case, you can contact NZCS to organise border protections against it. Then, you must lodge a border protection notice, which gives NZCS the details of your intellectual property and what they should look out for. NZCS has the power to investigate your problem and detain any suspicious material they find at the borders.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Although there is no blanket international intellectual property law, there are systems in place that allow you to reach your intellectual property protection further. You can find international intellectual property protection for designs, trade marks and patents. Additionally, you can use the help of NZCS for border protection against counterfeiters.<\/span><\/p>\n\n\n\n<p>If you need assistance registering a trade mark for your business, our experienced\u00a0<a href=\"https:\/\/legalvision.co.nz\/trademark-registration-lawyers-lp\">trade mark lawyers<\/a>\u00a0can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our\u00a0<a href=\"https:\/\/legalvision.co.nz\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1633912344054\"><h3 class=\"schema-faq-question\">Do I need to have my intellectual property registered in New Zealand first to use any international intellectual property systems?<\/h3> <p class=\"schema-faq-answer\">Generally, yes. You will need to have a trade mark, patent or design in place first, but not necessarily registered, before you can use any international systems.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1633912362105\"><h3 class=\"schema-faq-question\">What actions can I take if my brand or goods are counterfeited?<\/h3> <p class=\"schema-faq-answer\">You can take legal action if somebody counterfeits your brand or goods. This can be a complicated process if the counterfeited items are exported from overseas. It is best to contact a lawyer in this situation.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you have registered intellectual property in New Zealand, this does not mean that your intellectual property is protected overseas. So, as a business owner, you may be wondering how you can protect your intellectual property internationally. Importantly, you need to consider the specific country, market or industry you are working in and how intellectual<a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/protect-intellectual-property-overseas\/\">Continue reading <span class=\"sr-only\">&#8220;How Do I Protect My NZ Business IP Overseas?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13236,"featured_media":201645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1176,153,206343,1559,1076,1171","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[2],"tags":[25,54,316,645,894,1139,1140],"class_list":["post-210865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-medium-business","tag-trade-marks","tag-patents","tag-large-business","tag-ip-overseas","tag-designs"],"acf":[],"yoast_head":"<!-- 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She is experienced at writing for online publications and wants to use these writing skills to make legal information transparent and accessible for anyone. Emma has a double degree in Law and Politics, with a minor in Psychology.","url":"https:\/\/legalvision.co.nz\/author\/emmalindblom\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/protect-intellectual-property-overseas\/#faq-question-1633912344054","name":"Do I need to have my intellectual property registered in New Zealand first to use any international intellectual property systems?","acceptedAnswer":{"@type":"Answer","text":"Generally, yes. You will need to have a trade mark, patent or design in place first, but not necessarily registered, before you can use any international systems.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/protect-intellectual-property-overseas\/#faq-question-1633912362105","name":"What actions can I take if my brand or goods are counterfeited?","acceptedAnswer":{"@type":"Answer","text":"You can take legal action if somebody counterfeits your brand or goods. This can be a complicated process if the counterfeited items are exported from overseas. It is best to contact a lawyer in this situation.\u00a0","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/210865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13236"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=210865"}],"version-history":[{"count":7,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/210865\/revisions"}],"predecessor-version":[{"id":221053,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/210865\/revisions\/221053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/201645"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=210865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=210865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=210865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}