{"id":211369,"date":"2021-10-22T14:54:10","date_gmt":"2021-10-22T01:54:10","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=211369"},"modified":"2021-10-25T18:22:24","modified_gmt":"2021-10-25T05:22:24","slug":"using-someone-elses-photo","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/intellectual-property\/using-someone-elses-photo\/","title":{"rendered":"4 Questions to Ask Yourself Before Using Someone Else&#8217;s Photo"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">A picture speaks a thousand words, and a photo may enhance your work or content, but they are not always free to use. In New Zealand, photographs are protected by copyright. This means that if you would like to <a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/someone-elses-work-ad\/\">use someone else&#8217;s photo<\/a>, you may need to ask yourself some questions first. These questions will help you understand whether you can use the photo straight away or if you need to seek permission. This is important because you do not want to infringe on someone else&#8217;s rights and face legal action later on.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">This article will step through each of these questions so that if you are considering using someone else&#8217;s photo, you will be able to do it correctly.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">1. What Is Copyright?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Copyright is an intellectual property tool that protects your original creative works. There are several copyright categories. These include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">literary, dramatic, musical and artistic works;&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">the typographical layout of published editions;&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sound recordings;&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">films; and&nbsp;<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">communication works.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Copyright protection is automatic in New Zealand<\/span>, which means the law grants rights and protections to c<span style=\"font-weight: 400\">opyright owners<\/span>.<span style=\"font-weight: 400\"> These are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">exclusive right to copy and use your material;<\/span><\/li><li><span style=\"font-weight: 400\">exclusive right to <a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/copyright-bloggers-nz\/\">stop others from copying or using your material<\/a>; and<\/span><\/li><li><span style=\"font-weight: 400\">legal protection.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Since <\/span>copyright law protects<span style=\"font-weight: 400\"> photographs, this means there will be questions that you need to ask yourself before you use someone else&#8217;s photograph.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">2. Who Is The Owner?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">It is essential to know who the copyright owner is to figure out whether or not you need to seek their permission when using someone else&#8217;s photo. Generally, the owner of the photograph is the person who took it. However, some circumstances can change this. There are three common types of owners that will help you to determine who owns the photograph. They are:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><span style=\"font-weight: 400\"> the photographer, as they took the photograph on their own accord;<\/span><\/li><li><span style=\"font-weight: 400\"> the photographer&#8217;s employer, because the photographer was under employment when the photograph was taken; or&nbsp;<\/span><\/li><li><span style=\"font-weight: 400\"> the client of the photographer, as they commissioned the photograph to be taken.&nbsp;<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400\">Taking the time to correctly identify the copyright owner of a photograph and seek permission for its use will avoid conflict and maybe even legal action in the future. You should consider that the intellectual property owner may change depending on what the photograph is for.<\/span><\/p>\n\n\n\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\">For example, if the client owns the photograph because it was commissioned for a wedding, they may be less likely to permit you to use it.&nbsp;<\/span><\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n          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Do I Need a Copyright Licence?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">A copyright licence is a way for the copyright owner of the photograph to permit you to use it. Licence agreements can be flexible to suit whatever needs you and the copyright owner have. For example, they may wish to detail the length of time you can use the photograph. It is a good way for them to set clear boundaries and for you to have express permission that you can point to if an issue arises. <\/span>L<span style=\"font-weight: 400\"><span style=\"font-weight: 400\">icence agreements<\/span> <\/span>set out <span style=\"font-weight: 400\">different types of use. The<\/span> table below lists these types of use.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\n<p><b>Exclusive use<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">This is where you are the only one using the photograph.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Non-exclusive use<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">This is where you and the copyright owner can use the photograph simultaneously.<\/span><\/p>\n<\/td><\/tr><tr><td>\n<p><b>Sole use<\/b><\/p>\n<\/td><td>\n<p><span style=\"font-weight: 400\">This is where your licence agreement is the only one entered into.<\/span><\/p>\n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">4. What Are Moral Rights?<\/span><\/h2>\n\n\n\n<p>The law in New Zealand grants <a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/author-director-moral-rights-over-copyright-work\/\">m<span style=\"font-weight: 400\">oral rights<\/span><\/a><span style=\"font-weight: 400\"> to the creator of copyright material and the majority of them will last as long as the copyright does. This is regardless of who the copyright owner ends up being and how widely the material is shared. There are four moral rights in New Zealand<\/span>. <span style=\"font-weight: 400\">Y<\/span>ou should consider each of these <span style=\"font-weight: 400\">when you use a photograph. They are the right:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">to be identified as the creator;&nbsp;<\/span><\/li><li><span style=\"font-weight: 400\">not to be falsely identified as the creator;&nbsp;<\/span><\/li><li><span style=\"font-weight: 400\">against the derogatory treatment of the creator&#8217;s work; and&nbsp;<\/span><\/li><li><span style=\"font-weight: 400\">to privacy in films and photographs for domestic use.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">If you are planning on using someone else&#8217;s photo, you should consider a few questions first. As <\/span>the law inherently protects <span style=\"font-weight: 400\">photographs w<\/span>ith<span style=\"font-weight: 400\"> copyright, y<\/span>ou should not use them without permission. <span style=\"font-weight: 400\">You can seek out permission from the copyright owner in the form of a licence agreement. Regardless of how you end up using a photograph, it would be best to always stick to moral rights.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you need assistance with your intellectual property, <\/span><a href=\"https:\/\/legalvision.co.nz\/ip-lawyers-lp\"><span style=\"font-weight: 400\">LegalVision\u2019s experienced intellectual property lawyers<\/span><\/a><span style=\"font-weight: 400\"> can help. Call us on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or fill out the form on this page.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1634866753038\"><strong class=\"schema-faq-question\"><strong>Can you register moral rights?<\/strong><\/strong> <p class=\"schema-faq-answer\">No, moral rights are not registerable. They apply automatically to photographs once they are taken. However, you may need to assert them in some cases.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1634866765817\"><strong class=\"schema-faq-question\"><strong>How do you enforce a moral right?<\/strong><\/strong> <p class=\"schema-faq-answer\">If someone has infringed on your moral rights, you can seek legal action.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1634866776913\"><strong class=\"schema-faq-question\"><strong>How do I get a copyright licence?<\/strong><\/strong> <p class=\"schema-faq-answer\">You can write a copyright licence with legal advice.\u00a0<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/211369\" \/>            <input value=\"https:\/\/legalvision.co.nz\/intellectual-property\/using-someone-elses-photo\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"4 Questions to Ask Yourself Before Using Someone Else&#8217;s Photo\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A picture speaks a thousand words, and a photo may enhance your work or content, but they are not always free to use. In New Zealand, photographs are protected by copyright. This means that if you would like to use someone else&#8217;s photo, you may need to ask yourself some questions first. These questions will<a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/using-someone-elses-photo\/\">Continue reading <span class=\"sr-only\">&#8220;4 Questions to Ask Yourself Before Using Someone Else&#8217;s Photo&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13247,"featured_media":122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[2],"tags":[25,51,168,568,1181],"class_list":["post-211369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-intellectual-property","tag-copyright","tag-photography-business","tag-photograph"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Questions To Ask Before Using Someone Else&#039;s Photo | LegalVision NZ<\/title>\n<meta name=\"description\" content=\"If you are thinking of using someone else&#039;s photo, you need to consider who the copyright owner is. 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She is in her final year at Victoria University of Wellington studying law. Camryn has already completed a Bachelor of Arts in political science and M\u0101ori studies. She has previous experience working in the public sector and community law. When she is not studying or working, you will find Camryn at a yoga class or reading a good book.","sameAs":["anthony.lieu@legalvision.com.au"],"url":"https:\/\/legalvision.co.nz\/author\/camrynwilliams\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/using-someone-elses-photo\/#faq-question-1634866753038","name":"Can you register moral rights?","acceptedAnswer":{"@type":"Answer","text":"No, moral rights are not registerable. They apply automatically to photographs once they are taken. However, you may need to assert them in some cases.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/using-someone-elses-photo\/#faq-question-1634866765817","name":"How do you enforce a moral right?","acceptedAnswer":{"@type":"Answer","text":"If someone has infringed on your moral rights, you can seek legal action.\u00a0","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/using-someone-elses-photo\/#faq-question-1634866776913","name":"How do I get a copyright licence?","acceptedAnswer":{"@type":"Answer","text":"You can write a copyright licence with legal advice.\u00a0","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/211369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13247"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=211369"}],"version-history":[{"count":4,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/211369\/revisions"}],"predecessor-version":[{"id":211487,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/211369\/revisions\/211487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/122"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=211369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=211369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=211369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}