{"id":213004,"date":"2021-12-20T18:53:29","date_gmt":"2021-12-20T05:53:29","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=213004"},"modified":"2021-12-22T18:33:13","modified_gmt":"2021-12-22T05:33:13","slug":"ip-graphic-designers","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/","title":{"rendered":"I&#8217;m a Graphic Designer. What Steps Should I Take to Protect My IP In NZ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Graphic designers create artistic works for themselves and others. As a graphic designer, you will want to ensure that your work cannot be copied or used by others without your permission. You want to be sure you know who owns the intellectual property you create and when and how others can use it. There are various contracts and protections you can use to protect your intellectual property, including licence agreements or assignments. <\/span><span style=\"font-weight: 400;\">This article will specifically <\/span><a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/intellectual-property-types\/\"><span style=\"font-weight: 400;\">look at intellectual property<\/span><\/a><span style=\"font-weight: 400;\"> for graphic designers and what steps you can take to protect your intellectual property in New Zealand.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Decide What Designs You Wish to Register<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A registered design protects a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">shape;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">configuration;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">pattern; or<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ornament added to an article by any industrial process or means.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a graphic designer, you may be creating work that falls into this category, so it is useful to know about design rights. For example, if a client asks you to develop a design for their new product, you may register a design for the distinctive appearance of that product, which you may then sell or license to the client. Once you register a design as the owner, you can determine who can use or remake that design and profit from it.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Prepare Your Design Registration Application<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To register a design, it must be original and not disclosed in the public domain. This means that you (or someone else) cannot have published the design before applying to have it registered. You can apply to the <a href=\"https:\/\/www.iponz.govt.nz\/\">Intellectual Property Office of New Zealand (IPONZ)<\/a> to register your design. IPONZ has an application form that you need to complete and submit online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you will need to prepare visual representations of your work. These are different perspectives of the design you wish to register from different angles. Representations need to be of good quality and A4-sized. They can come in various forms, like pictures or drawings. Your application will also need to include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">a title for the design. This cannot include pronouns or trade names; and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">a statement of novelty, stating how the design is unique. Ensure it refers to the title of the design, features of the design and the representations you have provided.\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400;\">Once you have applied to register your design with IPONZ, their examiners will evaluate it, and you should hear back within 15 working days. If they raise issues with your application, you may be able to provide amendments to make for the design to be registrable. Design registrations are valid for 5 years, and then you need to renew them.\u00a0<\/span><\/p>\n<\/div>\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar 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Label Your Copyright<\/span><\/h2>\n<p><a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/copyright-protection\/\"><span style=\"font-weight: 400;\">Copyright also protects artistic works<\/span><\/a><span style=\"font-weight: 400;\">, and is an automatic right. You can label your original work with the \u00a9 symbol if it meets certain requirements. Copyright generally lasts for your lifetime plus 50 years, but this varies according to the kind of work the copyright applies to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crucially, labelling your work with the \u00a9 symbol tells others that your work is original and they cannot use it without your permission. Ensure that you keep a detailed record of the information surrounding your work, such as the date of creation. This process will make it easier to enforce your copyright if you think someone is infringing on your work.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Draft Appropriate Legal Documents<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have appropriately identified your intellectual property and registered it if required, you will be able to determine who can use it or work with it. There are options available for you to do this without risking your intellectual property. These include drafting appropriate legal documents that bind those who use your intellectual property. These may include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">client agreements;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">employment agreements;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">website terms of use;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">licence agreements; and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">assignment agreements.<\/span><\/li>\n<\/ul>\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400;\">Many key legal documents will need dedicated intellectual property clauses to protect your intellectual property interests. For example, suppose you use your intellectual property on your website (such as logos or images of your designs). In that case, you will need to include a clause in your website terms of use detailing your intellectual property rights.\u00a0<\/span><\/p>\n<\/div>\n<h2><span style=\"font-weight: 400;\">5. Develop Appropriate Licence and Assignment Terms<\/span><\/h2>\n<p><a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/difference-between-an-ip-licence-and-an-assignment\/\"><span style=\"font-weight: 400;\">A licence agreement<\/span><\/a><span style=\"font-weight: 400;\"> allows someone else to use all or part of your intellectual property while you retain ownership rights. You can decide on licence agreement terms, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how long they can use it for;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">how much they pay you for access; and\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">where they can use it.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Licence agreements can be complex, so it is best to seek legal advice when engaging in one. The table below sets out various kinds of licence agreements.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"width: 311px;\">\n<p><span style=\"font-weight: 400;\">Exclusive Licence Agreements<\/span><\/p>\n<\/td>\n<td style=\"width: 521px;\">\n<p><span style=\"font-weight: 400;\">These allow only one other to use your intellectual property. You cannot use your intellectual property during this time.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 311px;\">\n<p><span style=\"font-weight: 400;\">Non-Exclusive Licence Agreements<\/span><\/p>\n<\/td>\n<td style=\"width: 521px;\">\n<p><span style=\"font-weight: 400;\">These allow you to use your intellectual property, and let multiple others use it as well.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 311px;\">\n<p><span style=\"font-weight: 400;\">Sole Licence Agreements<\/span><\/p>\n<\/td>\n<td style=\"width: 521px;\">\n<p><span style=\"font-weight: 400;\">These allow you and only one person to use your intellectual property.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">If you do not need your intellectual property right anymore, an assignment is a binding legal document that changes your ownership rights. This means you sell or transfer your intellectual property ownership rights to another person or business. For a valid assignment, you must sign and date the assignment, and the new owner and any witnesses must do so as well.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaways\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are steps to take to protect your intellectual property as a graphic designer. In particular, you should consider copyright or design registration for your artistic works. Then, once you have identified and labelled your intellectual property, you may wish to regulate how others use and access it with appropriate legal documents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help with protecting your intellectual property as a graphic designer, our <\/span><a href=\"https:\/\/legalvision.co.nz\/ip-lawyers-lp\"><span style=\"font-weight: 400;\">experienced intellectual property lawyers<\/span><\/a><span style=\"font-weight: 400;\"> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or <\/span><a href=\"https:\/\/legalvision.co.nz\/membership\/\"><span style=\"font-weight: 400;\">visit our membership page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1639979358275\"><strong class=\"schema-faq-question\">How much does it cost to register a design?<\/strong> <p class=\"schema-faq-answer\">It costs $100, plus GST, to apply to IPONZ to register your design.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1639979369064\"><strong class=\"schema-faq-question\">Can I still enforce copyright?<\/strong> <p class=\"schema-faq-answer\">Yes, you can enforce copyright. However, it is best to seek legal advice if you think that somebody has infringed your copyright.\u00a0<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/213004\" \/>            <input value=\"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"I&#8217;m a Graphic Designer. 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As a graphic designer, you will want to ensure that your work cannot be copied or used by others without your permission. You want to be sure you know who owns the intellectual property you create and when and how others can use it. There are<a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/\">Continue reading <span class=\"sr-only\">&#8220;I&#8217;m a Graphic Designer. What Steps Should I Take to Protect My IP In NZ?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13236,"featured_media":201661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[2],"tags":[25,82,103,110,168,316,1294],"class_list":["post-213004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","tag-small-business","tag-licence-agreement","tag-assignment","tag-sole-trader","tag-copyright","tag-trade-marks","tag-graphic-designer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IP Considerations for Graphic Designers | LegalVision New Zealand<\/title>\n<meta name=\"description\" content=\"This article will look at intellectual property for graphic designers and what steps you can take to protect your intellectual property\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IP Considerations for Graphic Designers | LegalVision New Zealand\" \/>\n<meta property=\"og:description\" content=\"This article will look at intellectual property for graphic designers and what steps you can take to protect your intellectual property\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/\" \/>\n<meta property=\"og:site_name\" content=\"LegalVision New Zealand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LegalVision\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-20T05:53:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-22T05:33:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/01\/11151012\/brooke-lark-W1B2LpQOBxA-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1283\" \/>\n\t<meta property=\"og:image:height\" content=\"855\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emma Lindblom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:site\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Lindblom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/\"},\"author\":{\"name\":\"Emma Lindblom\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/person\/32362b5331a9cb23e31b656d199e7b72\"},\"headline\":\"I&#8217;m a Graphic Designer. 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What Steps Should I Take to Protect My IP In NZ?"}]},{"@type":"WebSite","@id":"https:\/\/legalvision.co.nz\/#website","url":"https:\/\/legalvision.co.nz\/","name":"LegalVision New Zealand","description":"LegalVision is a commercial law firm in NZ with a commitment to innovation","publisher":{"@id":"https:\/\/legalvision.co.nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/legalvision.co.nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/legalvision.co.nz\/#organization","name":"LegalVision New Zealand","url":"https:\/\/legalvision.co.nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/","url":"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png","contentUrl":"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png","width":400,"height":400,"caption":"LegalVision New Zealand"},"image":{"@id":"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LegalVision","https:\/\/x.com\/LegalVision_law","https:\/\/www.linkedin.com\/company\/legalvision-group"]},{"@type":"Person","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/32362b5331a9cb23e31b656d199e7b72","name":"Emma Lindblom","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","caption":"Emma Lindblom"},"description":"Emma is a Legal Editor based in New Zealand. She is experienced at writing for online publications and wants to use these writing skills to make legal information transparent and accessible for anyone. Emma has a double degree in Law and Politics, with a minor in Psychology.","url":"https:\/\/legalvision.co.nz\/author\/emmalindblom\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/#faq-question-1639979358275","name":"How much does it cost to register a design?","acceptedAnswer":{"@type":"Answer","text":"It costs $100, plus GST, to apply to IPONZ to register your design.\u00a0","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/intellectual-property\/ip-graphic-designers\/#faq-question-1639979369064","name":"Can I still enforce copyright?","acceptedAnswer":{"@type":"Answer","text":"Yes, you can enforce copyright. However, it is best to seek legal advice if you think that somebody has infringed your copyright.\u00a0","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/213004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13236"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=213004"}],"version-history":[{"count":6,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/213004\/revisions"}],"predecessor-version":[{"id":213132,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/213004\/revisions\/213132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/201661"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=213004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=213004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=213004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}