{"id":213108,"date":"2021-12-22T17:15:50","date_gmt":"2021-12-22T04:15:50","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=213108"},"modified":"2024-05-09T19:19:52","modified_gmt":"2024-05-09T06:19:52","slug":"certification-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/certification-mark\/","title":{"rendered":"What Is a Certification Mark in NZ?"},"content":{"rendered":"

Trade marks<\/span><\/a> are valuable assets for businesses. They can protect branding and certain unique characteristics. However, certification marks differ from a standard trade mark. For some guidance, this article will provide some background and explain what a certification mark is in New Zealand.<\/span><\/p>\n

Trade Marks in New Zealand<\/span><\/h2>\n

Trade marks are a type of intellectual property right. They act as a \u2018badge of origin\u2019, linking goods or services to the businesses that provide them. Trade marks are important assets that businesses use to differentiate their goods or services from others and draw customers.\u00a0<\/span><\/p>\n

\n

For instance, a business may register trade mark rights protecting their logo. Then, they could use that logo on their product packaging. That way, customers know that their business is the source of a certain product. They associate that logo with that business.<\/span><\/p>\n<\/div>\n

Notably, trade marks in New Zealand can include various aspects, as long as you can represent them in your application. The following can be part of a trade mark:<\/span><\/p>\n