{"id":2136,"date":"2020-12-23T13:31:28","date_gmt":"2020-12-23T03:31:28","guid":{"rendered":"https:\/\/nz.legalvision.com.au\/?p=2136"},"modified":"2023-12-08T13:41:38","modified_gmt":"2023-12-08T00:41:38","slug":"privacy-laws-for-marketing","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/data-privacy-it\/privacy-laws-for-marketing\/","title":{"rendered":"What Are the Privacy Laws for Marketing?"},"content":{"rendered":"\n

Marketing is vital to almost every business as they grow and scale up their operations. There are many different marketing strategies to pinpoint likely customers or clients and encourage them to try out your business. However, there can be significant confusion in terms of what y<\/span>ou can and cannot do. New Zealand has both privacy and anti-spam laws<\/span>. Having a working knowledge of these can help minimise the chance of your business breaching them.<\/span> This article will explain what the Privacy Act and anti-spam laws mean for your business\u2019 marketing and some tips on ensuring you stay on the right side of the law.\u00a0<\/span><\/p>\n\n\n

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NZ Website Privacy Policy<\/div>\n
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This Website Privacy Policy states how a business will deal with the personal information of its users. <\/p>\n <\/div>\n \n\nDownload Now<\/a> <\/section>\n <\/div>\n\n\n\n\n

When Does the Privacy Act Apply to Marketing?<\/span><\/h2>\n\n\n\n

The Privacy Act, containing New Zealand\u2019s main rules for information privacy, applies to all businesses and organisations. All information that your business holds about a person or group of people may be regulated by the Privacy Act.<\/span> This is the case, even if they are not clients or customers at that point in time. If the information is publicly available, the Privacy Act has special provisions designed to protect the use of that information. <\/span><\/p>\n\n\n\n

Given this context, it is not surprising that the Privacy Act does not provide any specific controls on marketing. However, the <\/span>general principles of the Privacy Act<\/span><\/a> will apply. <\/span>From a business perspective, y<\/span>ou should understand whether your marketing strategies or approaches (like a direct mail list) comply with the use and disclosure requirements for personal information. Information such as the below is personal information: <\/span><\/p>\n\n\n\n