{"id":214217,"date":"2022-02-25T18:31:29","date_gmt":"2022-02-25T05:31:29","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=214217"},"modified":"2022-03-01T11:08:13","modified_gmt":"2022-02-28T22:08:13","slug":"trade-mark-searches","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-searches\/","title":{"rendered":"Why Do I Need to Complete a Trade Mark Search in NZ?"},"content":{"rendered":"<p><a href=\"https:\/\/legalvision.co.nz\/trademarks\/considerations-when-choosing-trade-mark\/\"><span style=\"font-weight: 400\">A trade mark<\/span><\/a><span style=\"font-weight: 400\"> is a unique signifier for your business. Trade marks connect your business to the goods or services you provide, serving as a way for your customers to remember you. Their value is in their uniqueness, so the law protects this when you register your trade mark. As a result, completing an efficient trade mark search is vital to ensure your trade mark is not the same as anyone else&#8217;s. Therefore, this article will explain why you need to complete a trade mark search in New Zealand.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What Is a Trade Mark Search?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Completing an appropriate trade mark search is a vital step in the trade mark application process. When you do this, you are looking for other trade marks that are identical or similar to the one that you wish to register. As a result, you will be comparing existing trade marks in the market with your own.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Trade marks are an important part of a business\u2019 branding and image. What can make up a trade mark can vary and can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">words;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">phrases;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">shapes;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">sounds;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">symbols;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">colours;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">images; or\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">a combination of these.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Therefore, in a trade mark search, you will be looking for trade marks that contain similar elements to your own and protect the same or similar goods or services.<\/span><\/p>\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\">For instance, a trade mark search would help you determine whether someone has already registered a business logo with similar imagery to your own.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">The complexity of your trade mark search can vary according to your needs, but you should complete this step if you wish to successfully register a trade mark.<\/span><\/p>\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/10\/28132215\/trade-mark-essentials-NZ.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials in New Zealand<\/div>\n            <div class=\"body-text\">\n                <p>Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.nz\/nz-trade-mark-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n<h2><span style=\"font-weight: 400\">Why Should I Complete a Trade Mark Search?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">When you apply to register a trade mark with the Intellectual Property Office of New Zealand (IPONZ), they will assess its suitability based on their criteria. One of these is that your trade mark is not identical or confusingly similar to an existing one that protects the same or similar goods or services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Accordingly, conducting a trade mark search before you submit your application will help you reduce the likelihood of registering a trade mark that is similar to one that already exists. All registered trade marks are on a public register, so you can conduct an initial search yourself\u00a0 to find out what elements of your trade mark may already be registered for the relevant goods or services.\u00a0<\/span><\/p>\n<div class=\"box box--icon box--info\">\n<p><span style=\"font-weight: 400\">A trade mark search can also show what trade marks and branding your competitors use in your particular market. Following that, this can help you in your own application, such as determining how to classify the goods or services you want your trade mark to protect.<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">Additionally, if you do manage to register or use a trade mark that is similar to one that already exists, you run the risk of trade mark infringement claims from the party that owns that trade mark. Therefore, to both <\/span><a href=\"https:\/\/legalvision.co.nz\/trademarks\/mistakes-trade-mark\/\"><span style=\"font-weight: 400\">improve the success of your trade mark registration<\/span><\/a><span style=\"font-weight: 400\"> and protect your own business, you should complete an appropriate trade mark search.<\/span><\/p>\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete 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In particular, IPONZ provides <\/span><a href=\"https:\/\/www.iponz.govt.nz\/about-ip\/trade-marks\/search\/\"><span style=\"font-weight: 400\">two tools<\/span><\/a><span style=\"font-weight: 400\"> for searching the public trade marks register, the:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Trade Mark Check; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Trade Mark Case Search.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">With Trade Mark Check, you can search for similar word or slogan trade marks that exist on the register, with filters for the goods or services you wish to narrow your search to. Notably, you can also upload a logo or image to search image-based trade marks. Conversely, Trade Mark Case Search lets you search for specific trade mark cases by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">case number;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">owner;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">date; or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">other identifying details.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">On top of using IPONZ\u2019s search tools, you should also conduct a general web search for your trade mark. Doing so lets you know what content follows your trade mark, and the potential existence of unregistered trade marks. You can also use <\/span><a href=\"https:\/\/www.business.govt.nz\/onecheck\/\"><span style=\"font-weight: 400\">ONECheck<\/span><\/a><span style=\"font-weight: 400\"> for a more generalised search relating to the trade mark you wish to register.<\/span><\/p>\n<div class=\"box box--icon box--idea\">\n<p><span style=\"font-weight: 400\">For a greater chance of IPONZ approving your trade mark registration, you should not use <\/span><a href=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-absolute-grounds\/\"><span style=\"font-weight: 400\">descriptive words for your trade mark<\/span><\/a><span style=\"font-weight: 400\">, particularly those common to your industry. A general web search can show you common words in your industry.<\/span><\/p>\n<\/div>\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A trade mark search is a fundamental step of the trade mark application process. Without completing this evaluation, you run the risk of IPONZ not approving your trade mark due to its confusing similarity to a trade mark that already exists. Additionally, you could be inviting potential infringement claims if you register a trade mark that someone already has rights in. A good trade mark search can help you avoid this by showing you what trade marks already exist.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you need help with your trade mark search, our <\/span><a href=\"https:\/\/legalvision.co.nz\/trademark-registration-lawyers-lp\"><span style=\"font-weight: 400\">experienced trade mark lawyers<\/span><\/a><span style=\"font-weight: 400\"> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit <\/span><a href=\"https:\/\/legalvision.co.nz\/membership\/\"><span style=\"font-weight: 400\">our membership page<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1645766169571\"><strong class=\"schema-faq-question\">What is a trade mark?<\/strong> <p class=\"schema-faq-answer\">A trade mark is a unique sign that links your business to the goods or services it provides. Examples include your business name or logo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1645766178697\"><strong class=\"schema-faq-question\">Why should I complete a trade mark search?<\/strong> <p class=\"schema-faq-answer\">If you wish to register a trade mark, your trade mark cannot be identical or confusingly similar to one that already exists. Therefore, you should complete a trade mark search to see what already exists in the market.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/214217\" \/>            <input value=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-searches\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Why Do I Need to Complete a Trade Mark Search in NZ?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A trade mark is a unique signifier for your business. Trade marks connect your business to the goods or services you provide, serving as a way for your customers to remember you. Their value is in their uniqueness, so the law protects this when you register your trade mark. As a result, completing an efficient<a href=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-searches\/\">Continue reading <span class=\"sr-only\">&#8220;Why Do I Need to Complete a Trade Mark Search in NZ?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13236,"featured_media":915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"208788,204715,213935,206852,204485,209850","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[2,12],"tags":[25,54,1242,1275,1289],"class_list":["post-214217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-property","category-trademarks","tag-small-business","tag-medium-business","tag-trade-mark-disctinctiveness","tag-trade-mark-requirements","tag-trade-mark-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Do I Need to Do a Trade Mark Search? 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She is experienced at writing for online publications and wants to use these writing skills to make legal information transparent and accessible for anyone. Emma has a double degree in Law and Politics, with a minor in Psychology.","url":"https:\/\/legalvision.co.nz\/author\/emmalindblom\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-searches\/#faq-question-1645766169571","name":"What is a trade mark?","acceptedAnswer":{"@type":"Answer","text":"A trade mark is a unique sign that links your business to the goods or services it provides. Examples include your business name or logo.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-searches\/#faq-question-1645766178697","name":"Why should I complete a trade mark search?","acceptedAnswer":{"@type":"Answer","text":"If you wish to register a trade mark, your trade mark cannot be identical or confusingly similar to one that already exists. Therefore, you should complete a trade mark search to see what already exists in the market.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/214217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13236"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=214217"}],"version-history":[{"count":4,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/214217\/revisions"}],"predecessor-version":[{"id":214246,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/214217\/revisions\/214246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/915"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=214217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=214217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=214217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}