{"id":215286,"date":"2022-05-16T16:02:16","date_gmt":"2022-05-16T03:02:16","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=215286"},"modified":"2022-08-09T12:54:55","modified_gmt":"2022-08-08T23:54:55","slug":"registering-nz-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/registering-nz-trade-mark\/","title":{"rendered":"6 Steps for Registering Your NZ Trade Mark&nbsp;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trade mark registrations are valuable assets for your business that can protect critical aspects of your branding. If you wish to register a trade mark, you can do so with the <a href=\"https:\/\/www.iponz.govt.nz\/\">Intellectual Property Office of New Zealand<\/a> (<strong>IPONZ<\/strong>). However, you need to prepare important documentation as part of your application.\u00a0This article will go through the six steps for registering your trade mark.<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/10\/28132215\/trade-mark-essentials-NZ.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials in New Zealand<\/div>\n            <div class=\"body-text\">\n                <p>Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.nz\/nz-trade-mark-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">1. Determine the Elements of Your Trade Mark<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trade marks include a range of signs in various forms, such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>words;<\/li><li>phrases;<\/li><li>labels;<\/li><li>shapes;<\/li><li>colours;<\/li><li>sounds;<\/li><li>jingles;<\/li><li>logos;<\/li><li>smells; or<\/li><li>a combination of these.&nbsp;<\/li><\/ul>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>For example, many businesses register their name or logo as a trade mark.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever you decide to <a href=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-logo\/\">register as a trade mark<\/a>, ensure that it is distinctive enough to represent your business and set you apart from other businesses. In particular, it needs to indicate to customers that your business is the source of your goods or services.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, your trade mark should not include descriptive terms that other traders may reasonably use when referring to their own goods or services. However, it may help to be prepared to change elements of your trade mark to maintain its uniqueness, based on your preliminary search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Conduct a Trade Mark Search<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-searches\/\">trade mark search<\/a> is a fundamental part of applying to register a trade mark. All registered trade marks exist on the <a href=\"https:\/\/www.iponz.govt.nz\/about-ip\/trade-marks\/search\/\">national register<\/a> that IPONZ maintains. Therefore, you can search this register to find existing registered trade marks that are identical or confusingly similar to your own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accordingly, you must complete this step to ensure that no trade marks already exist for the goods or services you want your registration to cover. If one does, this can impact your ability to register your trade mark successfully. IPONZ may not approve your application if a confusingly similar trade mark is already on the register for the same or similar goods or services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should also take advantage of other search tools, such as <a href=\"https:\/\/www.business.govt.nz\/onecheck\/\">ONECheck<\/a> and online search engines. An experienced trade mark specialist can help you conduct a comprehensive search using the resources available to them.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    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Clarify Who Will Own Your Trade Mark<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a part of your trade mark application, you need to confirm the registered trade mark owner with IPONZ. A trade mark can be owned by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>an individual (or individuals);<\/li><li>a company;<\/li><li>company owners;<\/li><li>two partners; or<\/li><li>other legal entities, such as incorporated societies.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">IPONZ puts their details on the trade mark register as being the owner of your particular trade mark. While possible to transfer ownership later on, it is much easier (and avoids potential validity issues) if you record the right owner from the beginning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Outline Your Trade Mark Specification<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When registering your trade mark, you must specify what goods or services you want to apply it to. These goods and services are the \u2018specification\u2019 of your trade mark application. In addition, they set out the scope of your trade mark protection, so you should note the correct ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have the option of describing your goods or services in your own words. But, if you only use IPONZ\u2019s <a href=\"https:\/\/app.iponz.govt.nz\/app\/Extra\/IP\/TM\/GoodsAndServices\/GoodsAndServices.aspx?sid=637798386265318582#landing\">pre-approved terms<\/a> in your application, you may have a reduced application fee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of this, your specification must also identify <a href=\"https:\/\/legalvision.co.nz\/trademarks\/add-new-class\/\">relevant classes<\/a> for goods or services. There are 45 potential classes in total, with 34 classes for goods and 11 for services.<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>For instance, if you sell leather travel bags, they may fall into class 18 for leather and leather goods.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Seek Advice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Preparing your trade mark application can be a complex process. If you do not get certain aspects correct, this reduces the likelihood of IPONZ approving your registration. It can also cause validity issues later. For instance, choosing the correct terms and classes for your specification can be quite complicated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, consider seeking advice that suits your needs. For example, IPONZ provides a search and preliminary advice service where they analyse your trade mark application according to their criteria. Additionally, an experienced trade mark specialist can provide tailored advice that best suits your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Apply Online and Pay Application Fees<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have prepared the required documentation for your application, you are ready to submit it. You can do so via IPONZ\u2019s online case management facility. You will also need to pay an application fee, starting from $100 per class, with discounts available.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following that, IPONZ will respond to your application within 15 working days of receiving it with details of their decision. If there are issues with your application, they may send you a compliance report allowing you to address these issues. If not, they will send you an acceptance notice. After that, there is a waiting period while IPONZ advertises your trade mark application before it can proceed to registration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Registering a trade mark for your critical branding elements is a wise business decision. However, you need to ensure you prepare your trade mark application efficiently. To register a New Zealand trade mark, we recommend that you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>determine the elements of your trade mark;<\/li><li>conduct a trade mark search;<\/li><li>clarify who will own your trade mark;&nbsp;<\/li><li>outline your trade mark specification;&nbsp;<\/li><li>seek advice; and<\/li><li>apply online and pay application fees.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help with registering your trade mark, our experienced <a href=\"https:\/\/legalvision.co.nz\/trademark-registration-lawyers-lp\">trade mark lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0800 447 119 or visit our <a href=\"https:\/\/legalvision.co.nz\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1652668955999\"><h3 class=\"schema-faq-question\">What is a trade mark registration?<\/h3> <p class=\"schema-faq-answer\">A trade mark registration is a kind of intellectual property right. It can protect different parts of your brand against imitations and similar trade marks infringing on your rights. Common examples include business names or logos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1652668957719\"><h3 class=\"schema-faq-question\">Should I register a trade mark?<\/h3> <p class=\"schema-faq-answer\">Trade mark registrations protect parts of your brand from being copied or used without your permission. These acts can confuse customers or diminish the goodwill of your brand. Registering a trade mark gives you legal rights to deal with other parties that may do this.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trade mark registrations are valuable assets for your business that can protect critical aspects of your branding. If you wish to register a trade mark, you can do so with the Intellectual Property Office of New Zealand (IPONZ). However, you need to prepare important documentation as part of your application.\u00a0This article will go through the<a href=\"https:\/\/legalvision.co.nz\/trademarks\/registering-nz-trade-mark\/\">Continue reading <span class=\"sr-only\">&#8220;6 Steps for Registering Your NZ Trade Mark&nbsp;&#8220;<\/span><\/a><\/p>\n","protected":false},"author":13218,"featured_media":201773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"210385,996,211109,1669,205242,1538","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[12],"tags":[25,54,133,1277,1437],"class_list":["post-215286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","tag-small-business","tag-medium-business","tag-trade-mark","tag-trademark-registration","tag-registering-trade-marks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Steps for Registering Your NZ Trade Mark&nbsp; 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Rebecca is a registered Trade Marks Attorney, and has over 13 years experience working at top law firms in both Australia and New Zealand. Rebecca advises on many aspects of trade marks law, including brand protection strategies, availability searches, opposition proceedings, removal actions, filing and prosecuting trade mark applications and preparing evidence of use.","sameAs":["https:\/\/www.linkedin.com\/in\/rebecca-jones-rebecca-thom-985970111\/"],"url":"https:\/\/legalvision.co.nz\/author\/rebeccajones\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/trademarks\/registering-nz-trade-mark\/#faq-question-1652668955999","name":"What is a trade mark registration?","acceptedAnswer":{"@type":"Answer","text":"A trade mark registration is a kind of intellectual property right. It can protect different parts of your brand against imitations and similar trade marks infringing on your rights. Common examples include business names or logos.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/trademarks\/registering-nz-trade-mark\/#faq-question-1652668957719","name":"Should I register a trade mark?","acceptedAnswer":{"@type":"Answer","text":"Trade mark registrations protect parts of your brand from being copied or used without your permission. These acts can confuse customers or diminish the goodwill of your brand. Registering a trade mark gives you legal rights to deal with other parties that may do this.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/215286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13218"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=215286"}],"version-history":[{"count":8,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/215286\/revisions"}],"predecessor-version":[{"id":216778,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/215286\/revisions\/216778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/201773"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=215286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=215286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=215286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}