{"id":216342,"date":"2022-07-19T17:50:45","date_gmt":"2022-07-19T04:50:45","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=216342"},"modified":"2024-06-11T13:49:13","modified_gmt":"2024-06-11T00:49:13","slug":"business-name-availability","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/","title":{"rendered":"How Can I Check if a Business Name is Available in New Zealand?"},"content":{"rendered":"\n<p>Starting a new business is an exciting venture. As <a href=\"https:\/\/legalvision.co.nz\/corporations\/sole-trader-3-key-questions\/\">your own boss<\/a>, you have total control over your business, which means you can choose a business name that is special and meaningful to you. However, you have to take specific requirements to confirm your business name.\u00a0<\/p>\n\n\n\n<p>This article will outline:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>why a business name is essential;<\/li>\n\n\n\n<li>some tips for choosing a great business name;<\/li>\n\n\n\n<li>how to see if your business name has already been used; and<\/li>\n\n\n\n<li>what to do if your name is not taken.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why is My Business Name Important?<\/h2>\n\n\n\n<p>Choosing a name for your business is a meaningful choice. You may want to build a broader brand with this name or expand into multiple industries. Your name will reflect your business\u2019s values and goals, which will help attract customers. Additionally, you should ensure that your business name is professional and does not contain profanity or foul language.&nbsp;<\/p>\n\n\n\n<p>You should ensure your business name is a <a href=\"https:\/\/legalvision.co.nz\/trademarks\/distinctive-trade-mark\/\">point of difference<\/a> from competitors and makes you stand out. If customers are constantly confusing you with competitors, this may be detrimental to your overall business success and reputation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing a Great Business Name<\/h2>\n\n\n\n<p>You should make sure that your name reflects the values and culture of your business. Write a list of all of the words and values you want to associate with your business. This could also be products you want to sell, a process you wish to implement, or the customers you want to attract. Centring these in your business name will clarify what your business represents and make you stand out to the right customers.&nbsp;<\/p>\n\n\n\n<p>You have several choices when choosing a business name. For example, you could invent an entirely new word for your brand (Google, for example) or join words together (Facebook). Another option is to use your own name in the brand or something else of significance (a date, time, or place) to you as the businessowner. For example, Apple got its name because founder Steve Jobs had just finished visiting an apple orchard &#8211; a special place for him &#8211; when he thought of the name. They wanted it to represent an un-intimidating technology company and felt the name was a great fit.&nbsp;<\/p>\n\n\n\n<p>It is best to come up with several potential names, eliminating unsuitable options as time goes on. This is better than being disappointed and starting again later down the road if a name is taken.\u00a0Additionally, you may consider <a href=\"https:\/\/legalvision.co.nz\/trademarks\/mistakes-trade-mark\/\">trademarking<\/a> your brand for future use and development.<\/p>\n\n\n\n<div  class=\"box box--icon box--star\">\n    <p>Your business name can be different from your trading name. Your trading name is the name that you use publicly for your business. You can technically use anything for this name, but you make sure that you do not infringe on any trademarks, as this could cause further legal trouble if a business believes that you are attempting to <a href=\"https:\/\/legalvision.co.nz\/trademarks\/unregistered-trade-mark-rights\/\">pass your business off as theirs<\/a>. Your registered business name is the name in the formal business register, and will be its legal name.<\/p>\n<\/div>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework lawyer-form_wrapper gplaceholder_wrapper form-with-labels-no-asterisks_wrapper has-new-validation-error-styling_wrapper' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_2452' style='display:none'><div id='gf_2452' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2452' id='gform_2452' class='lawyer-form gplaceholder form-with-labels-no-asterisks has-new-validation-error-styling' action='\/api\/wp\/v2\/posts\/216342#gf_2452' data-formid='2452' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2452' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2452_15\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_15'>URL<\/label><div class='ginput_container'><input name='input_15' id='input_2452_15' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_2452_15'>This field is for validation purposes and should be left unchanged.<\/div><\/div><div id=\"field_2452_1\" class=\"gfield gfield--type-text gfield--input-type-text gf_left_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_1'>First Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2452_1' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2452_12\" class=\"gfield gfield--type-text gfield--input-type-text gf_right_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_12'>Last Name<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_12' id='input_2452_12' type='text' value='' class='medium'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2452_2\" class=\"gfield gfield--type-email gfield--input-type-email gf_left_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_2'>Email Address<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_2452_2' type='email' value='' class='medium'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2452_3\" class=\"gfield gfield--type-phone gfield--input-type-phone gf_right_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_3'>Phone<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_2452_3' type='tel' value='' class='medium'   aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2452_14\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full custom-select gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_14'>Number of Employees in Your Business<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_14' id='input_2452_14' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' ><\/option><option value='0' >0<\/option><option value='1' >1-5<\/option><option value='6' >6-20<\/option><option value='21' >21-50<\/option><option value='51' >51-250<\/option><option value='250' >250+<\/option><\/select><\/div><\/div><div id=\"field_2452_4\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2452_4'>Tell us about your enquiry<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_4' id='input_2452_4' class='textarea medium'     aria-required=\"true\" aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2452_5\" class=\"gfield gfield--type-html gfield--input-type-html gfield_html gfield_html_formatted gfield_no_follows_desc field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  >By submitting this form, you agree to receive emails from LegalVision and can unsubscribe at any time. View our <a href=\"https:\/\/legalvision.co.nz\/privacy-policy\/\" target=\"_blank\">Privacy Policy<\/a>. <\/div><div id=\"field_2452_8\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_8' id='input_2452_8' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='http:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/216342' \/><\/div><\/div><div id=\"field_2452_13\" class=\"gfield gfield--type-hidden gfield--input-type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><div class='ginput_container ginput_container_text'><input name='input_13' id='input_2452_13' type='hidden' class='gform_hidden'  aria-invalid=\"false\" value='generic_form' \/><\/div><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <button type=\"submit\" id=\"gform_submit_button_2452\" class=\"gform_button button\" onclick=\"gform.submission.handleButtonClick(this);\" data-submission-type=\"submit\"><span class=\"gform_submit_button__text\">Submit Now<\/span><\/button> <input type='hidden' name='gform_ajax' value='form_id=2452&amp;title=&amp;description=&amp;tabindex=0&amp;theme=gravity-theme&amp;hash=8d907caff460821c366ed2411b0c45b3' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_2452' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_2452' id='gform_theme_2452' value='gravity-theme' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_2452' id='gform_style_settings_2452' value='' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_2452' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='2452' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='AUD' value='1djXMGbclOfhZwGQhFezaBiyPwQfdfq4KUIkybFuJsZ5qEq\/bEIqxOOI7piqCJqOTEl\/8pK7gK2IhshlrtkWAA\/BDb4T1om8UI6wzzxDzjgxal0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_2452' value='WyJ7XCIxNFwiOltcIjIyODY0N2ViMWU3NTcxZjA4YTY4NGJmMDcwMTk3Y2I0XCIsXCJiMzk3YmQ1MDBmMmFjNjk1ODE4MzdmNTBhYTA2MzQ0OFwiLFwiNGYyNGZkZGEwMzlkNDUxMWFhZGE1NGYwZmQwZmNiZTdcIixcIjUyMmJkMDE2M2I2ZmEwOTI3NDZhZjU5YTg0ZmM1NDk5XCIsXCIzODRlNjk1YjQxMTAzMWFiYmQ2ODEyMGYyZWFhMDYyNlwiLFwiYjkzNDcwNTE2MjkxOGRjZWViMjQzNzRjNmE0NGVmNTlcIixcIjQxMTliODZhMzVjYzJiMWViNDZiMmQ4NjRlNGUzZmNjXCJdfSIsIjQ3MjNiMzA2ZDIyZGVkODA2N2YyMjYyOThkYzI1ODVmIl0=' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_2452' id='gform_target_page_number_2452' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_2452' id='gform_source_page_number_2452' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_2452' id='gform_ajax_frame_2452' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 2452, 'https:\/\/legalvision.co.nz\/wp-content\/themes\/legalv-v6\/img\/spinner.svg', true );jQuery('#gform_ajax_frame_2452').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_2452');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_2452').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){form_content.find('form').css('opacity', 0);jQuery('#gform_wrapper_2452').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2452').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2452').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_2452').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2452').val();gformInitSpinner( 2452, 'https:\/\/legalvision.co.nz\/wp-content\/themes\/legalv-v6\/img\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [2452, current_page]);window['gf_submitting_2452'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_2452').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2452').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2452]);window['gf_submitting_2452'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2452').text());}else{jQuery('#gform_2452').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"2452\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_2452\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_2452\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_2452\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 2452, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div>\n<div id=\"content-next\"><!-- scroll anchor --><\/div>\n<h2 class=\"wp-block-heading\">How Do I Check If Someone Else Has Used a Business Name?<\/h2>\n\n\n\n<p>To check if another business has the same name as you, go to the NZ government\u2019s free <a href=\"https:\/\/www.business.govt.nz\/onecheck\/\">ONECheck tool<\/a>. This tool will allow you to search numerous government registers to see if your proposed name has already been used while also allowing you to check if it is used for a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>web domain;<\/li>\n\n\n\n<li>trade mark; or<\/li>\n\n\n\n<li>social media username.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>The tool checks the Companies Register, Intellectual Property Office of New Zealand, and the New Zealand Business Number (NZBN) register. Therefore, this covers companies specifically while also looking at a broader range of <a href=\"https:\/\/legalvision.co.nz\/business-structures\/sole-trader-nz\/\">sole trader<\/a>, charity, and partnership businesses that have registered NZBNs.&nbsp;<\/p>\n\n\n\n<p>This tool will also provide you with similar name results, allowing you to see if there are any names close to the one you are seeking for your business. You may wish to venture further away from an existing name to ensure a point of difference.&nbsp;<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/10\/28132215\/trade-mark-essentials-NZ.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials in New Zealand<\/div>\n            <div class=\"body-text\">\n                <p>Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.nz\/nz-trade-mark-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">What Happens If My Name is Available?<\/h2>\n\n\n\n<p>If your name or a similar one is not taken, you can go ahead and register your idea. This will allow you to reserve the name so only you can use it, use it as a domain name for your website, trade mark the name, and create a social media presence based on the name.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n\n\n\n<p>Choosing a business name is one of the most exciting parts of starting a business. However, you should put time into and think hard about ensuring that your business name accurately reflects your business and its values. Once you have come up with a few possible names, you should check them using the government\u2019s ONECheck tool. This will allow you to see if the name, or a similar name, is being used by a business.&nbsp;<\/p>\n\n\n\n<p>If you need help with starting a business, our experienced <a href=\"https:\/\/legalvision.co.nz\/corporate-lawyers-lp\">business lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our <a href=\"https:\/\/legalvision.co.nz\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1658205716657\"><strong class=\"schema-faq-question\"><strong>Can I use a name that is taken by another business?<\/strong><\/strong> <p class=\"schema-faq-answer\">If you use a name already taken by another business, you may be in violation of their trade mark. Additionally, if the business feels that you are attempting to misrepresent your business as theirs, they can make an additional claim against you.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658205743946\"><strong class=\"schema-faq-question\"><strong>Do I need to put much thought into my business name?<\/strong><\/strong> <p class=\"schema-faq-answer\">Your business name is one of the most critical and public aspects of your business. Therefore, it is essential to make sure that you take the time and care to choose a name that represents your business accurately.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"5d238358bb\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/216342\" \/>            <input value=\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"How Can I Check if a Business Name is Available in New Zealand?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starting a new business is an exciting venture. As your own boss, you have total control over your business, which means you can choose a business name that is special and meaningful to you. However, you have to take specific requirements to confirm your business name.\u00a0 This article will outline: Why is My Business Name<a href=\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\">Continue reading <span class=\"sr-only\">&#8220;How Can I Check if a Business Name is Available in New Zealand?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13318,"featured_media":215602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"204184,210854,214559,211720,1753,1673","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[14],"tags":[113,777,1479,1484,1485],"class_list":["post-216342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporations","tag-business-name","tag-business","tag-corporate","tag-business-name-availability","tag-trade-marking-a-business-name"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Name Availability in NZ: How to Check | LegalVision NZ<\/title>\n<meta name=\"description\" content=\"This article will outline how you can select an effective business name for your business, and how to check if this name is available.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Name Availability in NZ: How to Check | LegalVision NZ\" \/>\n<meta property=\"og:description\" content=\"This article will outline how you can select an effective business name for your business, and how to check if this name is available.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\" \/>\n<meta property=\"og:site_name\" content=\"LegalVision New Zealand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LegalVision\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T04:50:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T00:49:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"914\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abby Jones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:site\" content=\"@LegalVision_law\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abby Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\"},\"author\":{\"name\":\"Abby Jones\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/person\/c9681a63d5cc9ba62dcf9c61066b569a\"},\"headline\":\"How Can I Check if a Business Name is Available in New Zealand?\",\"datePublished\":\"2022-07-19T04:50:45+00:00\",\"dateModified\":\"2024-06-11T00:49:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\"},\"wordCount\":898,\"publisher\":{\"@id\":\"https:\/\/legalvision.co.nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg\",\"keywords\":[\"business name\",\"business\",\"corporate\",\"business name availability\",\"trade marking a business name\"],\"articleSection\":[\"Corporate Articles\"],\"inLanguage\":\"en-NZ\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\",\"url\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\",\"name\":\"Business Name Availability in NZ: How to Check | LegalVision NZ\",\"isPartOf\":{\"@id\":\"https:\/\/legalvision.co.nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg\",\"datePublished\":\"2022-07-19T04:50:45+00:00\",\"dateModified\":\"2024-06-11T00:49:13+00:00\",\"description\":\"This article will outline how you can select an effective business name for your business, and how to check if this name is available.\",\"breadcrumb\":{\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#faq-question-1658205716657\"},{\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#faq-question-1658205743946\"}],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#primaryimage\",\"url\":\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg\",\"contentUrl\":\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg\",\"width\":914,\"height\":612,\"caption\":\"Trade Marks &amp; Brand Reputation | LegalVision NZ\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/legalvision.co.nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/legalvision.co.nz\/articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Corporate Articles\",\"item\":\"https:\/\/legalvision.co.nz\/category\/corporations\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How Can I Check if a Business Name is Available in New Zealand?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/legalvision.co.nz\/#website\",\"url\":\"https:\/\/legalvision.co.nz\/\",\"name\":\"LegalVision New Zealand\",\"description\":\"LegalVision is a commercial law firm in NZ with a commitment to innovation\",\"publisher\":{\"@id\":\"https:\/\/legalvision.co.nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/legalvision.co.nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/legalvision.co.nz\/#organization\",\"name\":\"LegalVision New Zealand\",\"url\":\"https:\/\/legalvision.co.nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png\",\"contentUrl\":\"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png\",\"width\":400,\"height\":400,\"caption\":\"LegalVision New Zealand\"},\"image\":{\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/LegalVision\",\"https:\/\/x.com\/LegalVision_law\",\"https:\/\/www.linkedin.com\/company\/legalvision-group\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/person\/c9681a63d5cc9ba62dcf9c61066b569a\",\"name\":\"Abby Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/legalvision.co.nz\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96\",\"caption\":\"Abby Jones\"},\"description\":\"Abby (she\/her) is a Legal Content Writer, currently based in Wellington, New Zealand. She is currently completing a Bachelor of Laws and a Bachelor of Arts in Sociology. In her spare time, Abby enjoys op-shopping with friends and spending time with her cat.\",\"url\":\"https:\/\/legalvision.co.nz\/author\/abigailjones\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#faq-question-1658205716657\",\"name\":\"Can I use a name that is taken by another business?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"If you use a name already taken by another business, you may be in violation of their trade mark. Additionally, if the business feels that you are attempting to misrepresent your business as theirs, they can make an additional claim against you.\u00a0\",\"inLanguage\":\"en-NZ\"},\"inLanguage\":\"en-NZ\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#faq-question-1658205743946\",\"name\":\"Do I need to put much thought into my business name?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Your business name is one of the most critical and public aspects of your business. Therefore, it is essential to make sure that you take the time and care to choose a name that represents your business accurately.\",\"inLanguage\":\"en-NZ\"},\"inLanguage\":\"en-NZ\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Name Availability in NZ: How to Check | LegalVision NZ","description":"This article will outline how you can select an effective business name for your business, and how to check if this name is available.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/","og_locale":"en_US","og_type":"article","og_title":"Business Name Availability in NZ: How to Check | LegalVision NZ","og_description":"This article will outline how you can select an effective business name for your business, and how to check if this name is available.","og_url":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/","og_site_name":"LegalVision New Zealand","article_publisher":"https:\/\/www.facebook.com\/LegalVision","article_published_time":"2022-07-19T04:50:45+00:00","article_modified_time":"2024-06-11T00:49:13+00:00","og_image":[{"width":914,"height":612,"url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg","type":"image\/jpeg"}],"author":"Abby Jones","twitter_card":"summary_large_image","twitter_creator":"@LegalVision_law","twitter_site":"@LegalVision_law","twitter_misc":{"Written by":"Abby Jones","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#article","isPartOf":{"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/"},"author":{"name":"Abby Jones","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/c9681a63d5cc9ba62dcf9c61066b569a"},"headline":"How Can I Check if a Business Name is Available in New Zealand?","datePublished":"2022-07-19T04:50:45+00:00","dateModified":"2024-06-11T00:49:13+00:00","mainEntityOfPage":{"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/"},"wordCount":898,"publisher":{"@id":"https:\/\/legalvision.co.nz\/#organization"},"image":{"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg","keywords":["business name","business","corporate","business name availability","trade marking a business name"],"articleSection":["Corporate Articles"],"inLanguage":"en-NZ"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/","url":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/","name":"Business Name Availability in NZ: How to Check | LegalVision NZ","isPartOf":{"@id":"https:\/\/legalvision.co.nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#primaryimage"},"image":{"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#primaryimage"},"thumbnailUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg","datePublished":"2022-07-19T04:50:45+00:00","dateModified":"2024-06-11T00:49:13+00:00","description":"This article will outline how you can select an effective business name for your business, and how to check if this name is available.","breadcrumb":{"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#faq-question-1658205716657"},{"@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#faq-question-1658205743946"}],"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#primaryimage","url":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg","contentUrl":"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2022\/05\/25002056\/business-image-0522168.jpg","width":914,"height":612,"caption":"Trade Marks &amp; Brand Reputation | LegalVision NZ"},{"@type":"BreadcrumbList","@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/legalvision.co.nz\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/legalvision.co.nz\/articles\/"},{"@type":"ListItem","position":3,"name":"Corporate Articles","item":"https:\/\/legalvision.co.nz\/category\/corporations\/"},{"@type":"ListItem","position":4,"name":"How Can I Check if a Business Name is Available in New Zealand?"}]},{"@type":"WebSite","@id":"https:\/\/legalvision.co.nz\/#website","url":"https:\/\/legalvision.co.nz\/","name":"LegalVision New Zealand","description":"LegalVision is a commercial law firm in NZ with a commitment to innovation","publisher":{"@id":"https:\/\/legalvision.co.nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/legalvision.co.nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/legalvision.co.nz\/#organization","name":"LegalVision New Zealand","url":"https:\/\/legalvision.co.nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/","url":"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png","contentUrl":"https:\/\/legalvision.co.nz\/wp-content\/uploads\/sites\/2\/2020\/11\/LegalVision_square_logo.png","width":400,"height":400,"caption":"LegalVision New Zealand"},"image":{"@id":"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LegalVision","https:\/\/x.com\/LegalVision_law","https:\/\/www.linkedin.com\/company\/legalvision-group"]},{"@type":"Person","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/c9681a63d5cc9ba62dcf9c61066b569a","name":"Abby Jones","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","caption":"Abby Jones"},"description":"Abby (she\/her) is a Legal Content Writer, currently based in Wellington, New Zealand. She is currently completing a Bachelor of Laws and a Bachelor of Arts in Sociology. In her spare time, Abby enjoys op-shopping with friends and spending time with her cat.","url":"https:\/\/legalvision.co.nz\/author\/abigailjones\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#faq-question-1658205716657","name":"Can I use a name that is taken by another business?","acceptedAnswer":{"@type":"Answer","text":"If you use a name already taken by another business, you may be in violation of their trade mark. Additionally, if the business feels that you are attempting to misrepresent your business as theirs, they can make an additional claim against you.\u00a0","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/corporations\/business-name-availability\/#faq-question-1658205743946","name":"Do I need to put much thought into my business name?","acceptedAnswer":{"@type":"Answer","text":"Your business name is one of the most critical and public aspects of your business. Therefore, it is essential to make sure that you take the time and care to choose a name that represents your business accurately.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/216342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13318"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=216342"}],"version-history":[{"count":4,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/216342\/revisions"}],"predecessor-version":[{"id":226958,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/216342\/revisions\/226958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/215602"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=216342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=216342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=216342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}