{"id":217286,"date":"2022-08-31T12:40:40","date_gmt":"2022-08-30T23:40:40","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=217286"},"modified":"2022-10-24T19:49:37","modified_gmt":"2022-10-24T06:49:37","slug":"process-product-exchanges-online","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/e-commerce\/process-product-exchanges-online\/","title":{"rendered":"How Can I Process Product Exchanges for My Online Business in NZ?"},"content":{"rendered":"\n<p>Around 30% of all goods ordered online are returned to the seller for a different product or size. Because of this, some brands have made it extremely complicated for people to exchange a product. However, an effective product exchange process is a vital part of customer service. This article will outline:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>why an exchange policy is essential;<\/li><li>how to make your exchange policy benefit your business;<\/li><li>how you can make your exchange policy unique; and<\/li><li>why it is critical to stay positive when dealing with customer exchanges.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why is an Exchange Policy Important?<\/h2>\n\n\n\n<p>An <a href=\"https:\/\/legalvision.co.nz\/e-commerce\/key-terms-online-business-exchange-policy\/\">exchange policy<\/a> manages your product exchanges. Accordingly, many customers have said that an easy exchange policy is reassuring when dealing with online retailers. A good and accessible approach improves the image of the business they buy from and makes them more likely to buy again. Helping a customer efficiently and quickly exchange a product will create a better impression of your business in their mind and promote confidence.&nbsp;<\/p>\n\n\n\n<p>Additionally, when individuals purchase goods through an online store, they are not given the opportunity to try different products out before they buy the item. These online shoppers risk that something may come in the wrong size or not suit the intended purposes. So, they will want to be reassured that they can solve any problems through a good return policy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Should My Exchange Policy Look Like?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Suitability<\/h3>\n\n\n\n<p>You can only process product exchanges effectively if your exchange policy is fit for purpose. Make sure that your exchange policy is reasonable and accessible.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>For example, do not require exchanges to be requested within a limited time frame or in a highly complex way. This means that people will become frustrated with your business and are less likely to purchase products in the future.<\/p>\n<\/div>\n\n\n\n<p>This is especially true based on the needs of particular customer groups. For instance, if you are selling children\u2019s clothing, the clothing will likely need to be exchanged for a different size if clothing is given as a gift, given that children grow very quickly and their styles change frequently. Know your customers, and ensure that your returns policy reflects their needs.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar 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Making this clear will allow you to prevent customers from getting frustrated later when they cannot exchange an item. Detailing your policies when a customer is viewing a product for purchasing or ordering the product could be very useful.&nbsp;<\/p>\n\n\n\n<p>Furthermore, sending your policies to customers when they make <a href=\"https:\/\/legalvision.co.nz\/e-commerce\/online-shop-credit-card-payments\/\">online purchases<\/a> can also help reiterate them. You can give customers time to consider what they will do if they wish to exchange the product that arrives. You should detail:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>which items can be exchanged;<\/li><li>which items cannot be exchanged;<\/li><li>the time frame in which products can be exchanged (e.g. 14, 30, 100 days);<\/li><li>if things have to be brand new and never used before, or what state goods must be in to be exchanged; and<\/li><li>how customers can exchange items.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Consistency&nbsp;<\/h3>\n\n\n\n<p>Lastly, keeping your product exchanges as consistent as possible is a good idea. For example, do not change your exchange policy between the Christmas period and January. Many individuals will likely be disappointed and frustrated if they cannot return their Christmas present that does not quite fit.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Can I Make My Exchange Policy Unique?<\/h2>\n\n\n\n<p>Some eCommerce businesses have an exchange policy that makes them stand out and attract further business. Therefore, some exchange policies can provide a competitive advantage.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>For example, the shoe company Zappos allows customers to buy shoes through online shopping and exchange them for free if they do not fit.<\/p>\n<\/div>\n\n\n\n<p>Considering the needs of your target audience when creating a unique selling point for your business can be helpful. For instance, if you are selling goods that students commonly use, maybe free shipping and entirely free returns for exchanged items could be a good selling point as students are more likely to be money-conscious.<\/p>\n\n\n\n<p>Crucially, you should get a good grasp of your competitor\u2019s return policies. They may be using them as a point of difference, and you may need to adjust your policies to remain competitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be Positive<\/h2>\n\n\n\n<p>Ensuring that you maintain a positive attitude toward customers who wish to exchange things is vital. By making exchanges difficult, you are making both your and the customers\u2019 lives more complex, and you can damage customer loyalty. It is good to have a staff member or members available to ensure that the returns process is as quick and easy as possible. Ensure that your staff are well-trained in the exchange process and customer service to maintain customer satisfaction.&nbsp;<\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/12\/17082932\/return-to-work-safely-toolkit-nz.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Marketing Plan - Digital Business<\/div>\n            <div class=\"body-text\">\n                <p>Need help marketing your digital business? Use LegalVision\u2019s free Marketing Plan for Digital Businesses template to create a robust marketing plan.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.nz\/marketing-plan-template-digital-business-nz.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>While dealing with product exchanges may seem like a dire part of operating a business, a consistent and accessible policy with a unique point of difference can hugely benefit your business and customer retention.&nbsp;<\/p>\n\n\n\n<p>If you need help with your product exchanges, our <a href=\"https:\/\/legalvision.co.nz\/online-business-ecommerce-lawyers-lp\">experienced eCommerce lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our <a href=\"https:\/\/legalvision.co.nz\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1661901956808\"><strong class=\"schema-faq-question\">Am I able to find an exchange policy on the internet?<\/strong> <p class=\"schema-faq-answer\">Yes, but make sure that your policy is easy to understand and suits the needs of your customer base. This means that you are far more likely to have favourable customer experiences and maintain customer interest.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1661901978553\"><strong class=\"schema-faq-question\">Should I frequently update my exchange policy to keep up with the market?<\/strong> <p class=\"schema-faq-answer\">Yes and no. You should ensure that your exchange policy suits your customers and is as good as your main competitors, but avoid updating your exchange policies too frequently. People will want consistency from your business, so do not change them every week. If you do change them, really clearly advertise these changes.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/217286\" \/>            <input value=\"https:\/\/legalvision.co.nz\/e-commerce\/process-product-exchanges-online\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"How Can I Process Product Exchanges for My Online Business in NZ?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Around 30% of all goods ordered online are returned to the seller for a different product or size. Because of this, some brands have made it extremely complicated for people to exchange a product. However, an effective product exchange process is a vital part of customer service. This article will outline: why an exchange policy<a href=\"https:\/\/legalvision.co.nz\/e-commerce\/process-product-exchanges-online\/\">Continue reading <span class=\"sr-only\">&#8220;How Can I Process Product Exchanges for My Online Business in NZ?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13318,"featured_media":215549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"206825,1749,206835,205306,206814,213734","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[6],"tags":[25,54,74,1503,1552],"class_list":["post-217286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-small-business","tag-medium-business","tag-online-business","tag-exchange-policy","tag-product-exchanges"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Exchanges in Your Online Business | LegalVision NZ<\/title>\n<meta name=\"description\" content=\"Does your online business effectively process product exchanges? 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