{"id":217811,"date":"2022-09-30T12:38:39","date_gmt":"2022-09-29T23:38:39","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=217811"},"modified":"2022-10-05T11:26:09","modified_gmt":"2022-10-04T22:26:09","slug":"checking-for-registered-trade-marks","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/checking-for-registered-trade-marks\/","title":{"rendered":"How Do I Check for Registered Trade Marks in NZ?"},"content":{"rendered":"\n

Many businesses register their trade marks to protect their brand and image. However, when someone has legitimate trade mark rights, they gain various legal powers to pursue those that use their trade mark without consent. Therefore, if you want to create or use your trade mark, you should determine what trade mark registrations may already exist to avoid infringing on someone else\u2019s rights<\/a>. This article will explain how you can search for registered trade marks in New Zealand.<\/p>\n\n\n\n

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Trade Mark Essentials in New Zealand<\/div>\n
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Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n <\/div>\n \n\nDownload Now<\/a> <\/section>\n <\/div>\n<\/p>\n\n\n\n

What is a Trade Mark?<\/h2>\n\n\n\n

Firstly, you must understand how a trade mark functions within New Zealand law. <\/p>\n\n\n\n

A trade mark<\/a> is a kind of intellectual property right. It is a \u201cbadge of origin\u201d linking its owner to the goods or services they provide. Further, a trade mark can indicate that your business is the source of the goods or services<\/a> your customers buy, acting as an identifier in the market.<\/p>\n\n\n\n

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For example, if you see toys with the McDonald\u2019s logo, you could reasonably assume that McDonald\u2019s was the source of those products.<\/p>\n<\/div>\n\n\n\n

Additionally, trade marks can contain various elements, including:<\/p>\n\n\n\n