{"id":218126,"date":"2022-10-24T13:02:57","date_gmt":"2022-10-24T00:02:57","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=218126"},"modified":"2022-10-25T14:47:50","modified_gmt":"2022-10-25T01:47:50","slug":"can-i-use-the-or-symbols","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/can-i-use-the-or-symbols\/","title":{"rendered":"Can I Use the \u2122 or \u00ae Symbols in NZ?"},"content":{"rendered":"\n<p>You may often see the \u2122 symbol or \u00ae symbol associated with trade marks. Indeed, whether you can use them will depend on your mark&#8217;s registration status. Typically, these symbols are placed in an apparent position next to a mark, such as on the upper right-hand side. You must understand how to use these symbols correctly, or you may face legal consequences. This article will explore the differences between these symbols and when you can use them.<\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/10\/28132215\/trade-mark-essentials-NZ.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials in New Zealand<\/div>\n            <div class=\"body-text\">\n                <p>Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.nz\/nz-trade-mark-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">What is the \u2122 symbol?<\/h2>\n\n\n\n<p>The \u2122 symbol indicates that there is an intention for a particular sign to become a trade mark. However, using \u2122 does not mean that a particular sign is registered. Instead, it means that the person or business using it considers the mark a trade mark. Therefore, you may <a href=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-symbol\/\">use this symbol at any time<\/a> before you register a trade mark.&nbsp;&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>This symbol can also help deter competitors from using a mark without consent.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is the \u00ae symbol?<\/h2>\n\n\n\n<p>The \u00ae symbol, or the registered symbol, indicates that you have <a href=\"https:\/\/legalvision.co.nz\/trademarks\/checking-for-registered-trade-marks\/\">registered your trade mark<\/a>. Therefore, you should begin using the \u00ae symbol once you receive confirmation that your mark is registered.&nbsp;<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    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Another advantage of using the registered trade mark symbol is that it will attest to the legitimacy of your brand to consumers, which can encourage business.<\/p>\n\n\n\n<p>Some believe that trade mark symbols ruin the aesthetics of their marketing materials. However, the practical benefits of using this symbol should be your prime consideration when making such a decision. As a minimum, you should use the relevant symbol for the first or most prominent mention of a mark. This may include your:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>website;&nbsp;<\/li><li>products;&nbsp;<\/li><li>press releases;&nbsp;<\/li><li>articles; and&nbsp;<\/li><li>company reports.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Misuse of the \u00ae Symbol<\/h2>\n\n\n\n<p>You can only use the registered trade mark symbol if your trade mark is registered. Therefore, using this symbol for an unregistered trade mark is an offence and may result in severe consequences.<\/p>\n\n\n\n<p>The <em>Trade Marks Act 2022<\/em> prevents using the \u00ae symbol for unregistered trade marks. Most relevant, section 186 of this Act provides that a person must not represent a trade mark as registered. The penalty for this is a fine of up to $1,000.\u00a0<\/p>\n\n\n\n<p>Further, using the \u00ae symbol where your trade mark is not a registered trade mark may be considered misleading or deceptive conduct. This may also result in legal issues and substantial fines under New Zealand consumer laws.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">I Use My Mark Outside of New Zealand: Can I Still Use the \u00ae symbol?<\/h2>\n\n\n\n<p>Generally speaking, you can only use the \u00ae symbol for a registered trade mark in the relevant country. If your mark is not registered in New Zealand but a different jurisdiction, you can use the \u00ae symbol for goods you import into New Zealand. Although, you may only do so if the <a href=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-everywhere\/\">trade mark was legitimately applied in that foreign jurisdiction<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It would help if you kept in mind that many countries take false marketing claims very seriously. As such, you should ensure that you market your international materials correctly. Incorrect packaging or trade mark symbols can result in fines or competition claims from your competitors. In some circumstances, you may need to register your mark in any country you intend to use.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>You may be familiar with the \u2122 and the \u00ae symbols associated with trade marks. However, you may not know the differences. Some key things to note about these symbols are:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>you can use the \u2122 symbol at any time to show that a sign you are using is a trade mark, despite it not being registered;<\/li><li>the \u00ae symbol indicates that your trade mark has been registered; and<\/li><li>use of a trade mark symbol may act as a deterrent to your competitors.&nbsp;<\/li><\/ul>\n\n\n\n<p>If you need assistance registering your intellectual property, our experienced <a href=\"https:\/\/legalvision.co.nz\/trademark-registration-lawyers-lp\">intellectual property lawyers<\/a> can assist as part of our LegalVision membership. You will have unlimited access to lawyers to answer your questions and draft and review your documents for a low monthly fee. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our <a href=\"https:\/\/legalvision.co.nz\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1666569304050\"><strong class=\"schema-faq-question\"><strong>What is the \u2122 symbol?<\/strong><\/strong> <p class=\"schema-faq-answer\">The \u2122 symbol indicates an intention for a particular sign to become a trade mark. Use of \u2122 does not mean that a particular sign is registered. Instead, it means that the person or business using it considers the mark a trade mark.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666569313135\"><strong class=\"schema-faq-question\"><strong>What is the \u00ae symbol?<\/strong><\/strong> <p class=\"schema-faq-answer\">The \u00ae symbol, or the registered trade mark symbol, indicates that your trade mark has been registered. It would help if you began using the \u00ae symbol once your mark is registered.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>You may often see the \u2122 symbol or \u00ae symbol associated with trade marks. Indeed, whether you can use them will depend on your mark&#8217;s registration status. Typically, these symbols are placed in an apparent position next to a mark, such as on the upper right-hand side. You must understand how to use these symbols<a href=\"https:\/\/legalvision.co.nz\/trademarks\/can-i-use-the-or-symbols\/\">Continue reading <span class=\"sr-only\">&#8220;Can I Use the \u2122 or \u00ae Symbols in NZ?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13267,"featured_media":215607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"211818,207875,207789,206659,702,213814","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[12],"tags":[25,51,54,317,854],"class_list":["post-218126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","tag-small-business","tag-intellectual-property","tag-medium-business","tag-iponz","tag-registered-trade-mark"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can I Use the \u2122 or \u00ae Symbols in NZ? 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