{"id":218133,"date":"2022-10-24T18:19:15","date_gmt":"2022-10-24T05:19:15","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=218133"},"modified":"2022-10-24T18:19:17","modified_gmt":"2022-10-24T05:19:17","slug":"tips-managing-your-ip","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/intellectual-property\/tips-managing-your-ip\/","title":{"rendered":"5 Tips From a Lawyer For Managing Your IP in NZ"},"content":{"rendered":"

As an intangible asset, your intellectual property (IP) is one of the most important assets of your business. Just like you would protect your tangible assets, you must also take steps to protect your intellectual property. As a business owner, you might have taken steps to register certain trade marks, like your business name. However, trade mark registration is only the first step to protecting your IP. Ongoing management and strategy are necessary to maintain the value of your IP long-term. This article will take you through five tips for managing your IP.\u00a0<\/span><\/p>\n

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Trade Mark Essentials in New Zealand<\/div>\n
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Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n <\/div>\n \n\nDownload Now<\/a> <\/section>\n <\/div>\n\n

1. Develop a Strategy<\/span><\/h2>\n

Once you have identified what IP assets you have, you will need to take steps to protect them. For example, this might include registering your trade marks with the <\/span>Intellectual Property Office of New Zealand<\/span><\/a> (IPONZ).<\/span><\/p>\n

In conjunction with protecting your assets, you should develop a strategy for the ongoing management of your IP. A well-devised IP policy will:<\/span><\/p>\n