{"id":219304,"date":"2022-12-07T17:46:23","date_gmt":"2022-12-07T04:46:23","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=219304"},"modified":"2023-12-12T12:56:44","modified_gmt":"2023-12-11T23:56:44","slug":"trade-mark-classification-system","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-classification-system\/","title":{"rendered":"Trade Mark Classifications in NZ"},"content":{"rendered":"\n<p>If you own intellectual property, you should understand the trade mark classification system, particularly if you are considering <a href=\"https:\/\/legalvision.co.nz\/trademarks\/startup-trade-mark\/\">registering a trade mark<\/a>. Your intellectual property (IP) is a significant aspect of your business\u2019 success. Therefore, you must protect it adequately. One way you can do this is by registering a trademark that distinguishes your brand from others. This article will take you through the 45 different trade mark classes and why they are essential.&nbsp;<\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/10\/28132215\/trade-mark-essentials-NZ.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials in New Zealand<\/div>\n            <div class=\"body-text\">\n                <p>Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.nz\/nz-trade-mark-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">What are Trade Mark Classes?<\/h2>\n\n\n\n<p>When making a trade mark application, you must list the goods and services you will provide consumers under that trade mark. Indeed, these <a href=\"https:\/\/legalvision.co.nz\/trademarks\/goods-and-services-specification\/\">goods and services<\/a> fall into specific trade mark classes. Further, there are 45 trade mark classes, separated by 34 goods classes and 11 services classes, organised in such a way through the trade mark classification system.&nbsp;<\/p>\n\n\n\n<p>This system is a valuable tool to enable similar marks to co-exist as long as the classes of goods or services are entirely different.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--idea\">\n    <p>For example, two brands with the same name operating in different industries can co-exist, as there is a minimal chance that consumers will confuse the two.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Relevance of Trade Mark Classes<\/h2>\n\n\n\n<p>Selecting your trade mark classes is a critical process in the application stage. This is because your trade mark is protected under your chosen goods and services classes. For example, consider you have a food product. In that case, you should register a trade mark for the goods themselves and the process by which you make the food.<\/p>\n\n\n\n<p>However, failure to select all relevant trade mark classes puts your brand at risk. For example, where you do not select all relevant trade mark classes, another brand can use your mark for goods or services you have not elected to include in your application.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex 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is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){form_content.find('form').css('opacity', 0);jQuery('#gform_wrapper_2452').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2452').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2452').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_2452').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2452').val();gformInitSpinner( 2452, 'https:\/\/legalvision.co.nz\/wp-content\/themes\/legalv-v6\/img\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [2452, current_page]);window['gf_submitting_2452'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_2452').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2452').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2452]);window['gf_submitting_2452'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2452').text());}else{jQuery('#gform_2452').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"2452\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_2452\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_2452\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_2452\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 2452, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div>\n<div id=\"content-next\"><!-- scroll anchor --><\/div>\n<h2 class=\"wp-block-heading\">Using Your Trade Mark<\/h2>\n\n\n\n<p>A key component of having a trade mark is using it. Failure to use your trade mark means you risk being <a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/cancelling-trade-mark\/\">removed from the trade mark register<\/a>. This is important to think about when selecting your trade mark classes.&nbsp;<\/p>\n\n\n\n<p>For example, consider you choose more trade mark classes than you intend to use your goods or services under. In that case, it will be much harder to use your mark for each class. This leaves your mark at risk of being removed from the register for the classes you are not using.&nbsp;<\/p>\n\n\n\n<p>Further, application and renewal fees increase depending on the number of trade mark classes in an application or registration. As such, selecting too many classes means you will be paying excessive fees.<\/p>\n\n\n\n<p>Another key point to consider is that once you make your trade mark application, you cannot add more classes. This would increase your mark\u2019s scope of protection in a way that is unfair to others. Instead, if you later decided to add a trade mark class, you would need to make an entirely new trade mark application.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trade Mark Classes<\/h2>\n\n\n\n<p>The 45 classes of goods and services are outlined in the tables below (note, there are many more goods and services, but below is a simple guide to the main types of products or services in each class):<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Class<\/strong><\/td><td><strong>Goods<\/strong><\/td><\/tr><tr><td>1<\/td><td>Chemical products<\/td><\/tr><tr><td>2<\/td><td>Paint products<\/td><\/tr><tr><td>3<\/td><td>Cosmetics and cleaning products<\/td><\/tr><tr><td>4<\/td><td>Lubricant and fuel products<\/td><\/tr><tr><td>5<\/td><td>Pharmaceutical products<\/td><\/tr><tr><td>6<\/td><td>Metal goods<\/td><\/tr><tr><td>7<\/td><td>Machinery<\/td><\/tr><tr><td>8<\/td><td>Hand tool products<\/td><\/tr><tr><td>9<\/td><td>Computer, software and scientific goods<\/td><\/tr><tr><td>10<\/td><td>Medical supplies and medical instruments<\/td><\/tr><tr><td>11<\/td><td>Lighting and heating apparatus<\/td><\/tr><tr><td>12<\/td><td>Vehicles&nbsp;<\/td><\/tr><tr><td>13<\/td><td>Firearms<\/td><\/tr><tr><td>14<\/td><td>Jewellery&nbsp;<\/td><\/tr><tr><td>15<\/td><td>Musical instruments<\/td><\/tr><tr><td>16<\/td><td>Printed goods and stationery<\/td><\/tr><tr><td>17<\/td><td>Rubber products<\/td><\/tr><tr><td>18<\/td><td>Leather goods and bags<\/td><\/tr><tr><td>19<\/td><td>&nbsp; Building products (non-metal)<\/td><\/tr><tr><td>20<\/td><td>Furniture<\/td><\/tr><tr><td>21<\/td><td>Household products<\/td><\/tr><tr><td>22<\/td><td>Raw fibrous products and ropes<\/td><\/tr><tr><td>23<\/td><td>Yarn and thread<\/td><\/tr><tr><td>24<\/td><td>Textile products<\/td><\/tr><tr><td>25<\/td><td>Clothing and apparel<\/td><\/tr><tr><td>26<\/td><td>Lace and embroidery<\/td><\/tr><tr><td>27<\/td><td>Floor coverings (including mats and carpets)<\/td><\/tr><tr><td>28<\/td><td>Sporting goods<\/td><\/tr><tr><td>29<\/td><td>Meat, dairy and processed foods<\/td><\/tr><tr><td>30<\/td><td>Staple foods, such as coffee, rice and confectionery<\/td><\/tr><tr><td>31<\/td><td>Agricultural goods and fresh fruit<\/td><\/tr><tr><td>32<\/td><td>Beers and non-alcoholic beverages<\/td><\/tr><tr><td>33<\/td><td>Wines and spirits<\/td><\/tr><tr><td>34<\/td><td>Smoking goods<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Class<\/td><td>Services<\/td><\/tr><tr><td>35<\/td><td>Advertising, business and retail<\/td><\/tr><tr><td>36<\/td><td>Insurance, real estate and finance<\/td><\/tr><tr><td>37<\/td><td>Construction and repair<\/td><\/tr><tr><td>38<\/td><td>Communications<\/td><\/tr><tr><td>39<\/td><td>Transport and storage<\/td><\/tr><tr><td>40<\/td><td>Treatment and materials processing<\/td><\/tr><tr><td>41<\/td><td>Education and entertainment services<\/td><\/tr><tr><td>42<\/td><td>Computer, software and scientific services<\/td><\/tr><tr><td>43<\/td><td>Hospitality and accommodation<\/td><\/tr><tr><td>44<\/td><td>Health and beauty<\/td><\/tr><tr><td>45<\/td><td>Legal and security<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>Selecting your trade mark classes is an essential component of the registration process. Some things you should consider when applying for a trade mark include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what trade mark classes are;<\/li>\n\n\n\n<li>why trade mark classes are essential; and<\/li>\n\n\n\n<li>the importance of using your trade mark.<\/li>\n<\/ul>\n\n\n\n<p>If you have any questions about classifying your trademarks, our experienced <a href=\"https:\/\/legalvision.co.nz\/ip-lawyers-lp\">intellectual property lawyers<\/a> can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our <a href=\"https:\/\/legalvision.co.nz\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1670388076248\"><strong class=\"schema-faq-question\"><strong>What are trade mark classes?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trade mark \u2018classes\u2019 refer to the different classifications under which you can register your trademarks. For example, the Nice Classification System outlines 45 different classes of goods and services.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1670388082297\"><strong class=\"schema-faq-question\"><strong>What is the significance of trade mark classes?<\/strong><\/strong> <p class=\"schema-faq-answer\">Trademarks are only protected under the goods and services classes selected at the time of application. This means it is essential that you select the right ones. After you have made your trade mark application, you cannot add a new class. This is because it will increase your scope of protection. Instead, you would need to make a new trade mark application.\u00a0<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/219304\" \/>            <input value=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-classification-system\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Trade Mark Classifications in NZ\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you own intellectual property, you should understand the trade mark classification system, particularly if you are considering registering a trade mark. Your intellectual property (IP) is a significant aspect of your business\u2019 success. Therefore, you must protect it adequately. One way you can do this is by registering a trademark that distinguishes your brand<a href=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-classification-system\/\">Continue reading <span class=\"sr-only\">&#8220;Trade Mark Classifications in NZ&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13267,"featured_media":215502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"208186,205757,1492,217485,212824,214554","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[12],"tags":[25,54,1658,1659],"class_list":["post-219304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","tag-small-business","tag-medium-business","tag-trade-mark-classification-system","tag-goods-and-services-class"],"acf":[],"yoast_head":"<!-- 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