{"id":219403,"date":"2022-12-14T14:12:37","date_gmt":"2022-12-14T01:12:37","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=219403"},"modified":"2023-05-16T14:22:09","modified_gmt":"2023-05-16T01:22:09","slug":"register-a-trade-mark","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/register-a-trade-mark\/","title":{"rendered":"Key Legal Reasons to Register a Trade Mark in NZ"},"content":{"rendered":"\n<p>A trade mark registration is one type of intellectual property (IP) protection you should consider to protect the intangible assets of your business. Trademark registration allows you to distinguish your goods or services in the market, bringing several legal benefits. If you operate your business in New Zealand, this article will take you through three legal reasons to register a trade mark with the&nbsp;<a href=\"https:\/\/www.iponz.govt.nz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intellectual Property Office of New Zealand&nbsp;<\/a>(IPONZ).<\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/10\/28132215\/trade-mark-essentials-NZ.jpg\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">Trade Mark Essentials in New Zealand<\/div>\n            <div class=\"body-text\">\n                <p>Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.nz\/nz-trade-mark-guide.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">What is a Trade Mark?<\/h2>\n\n\n\n<p>A trade mark helps to distinguish elements of your brand from others.&nbsp;<\/p>\n\n\n\n<p>Trade marks can take several forms, including a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>word or phrase;<\/li>\n\n\n\n<li>image;<\/li>\n\n\n\n<li>scent;<\/li>\n\n\n\n<li>shape<\/li>\n\n\n\n<li>colour; or&nbsp;<\/li>\n\n\n\n<li>combination of the above.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Registered vs Unregistered Trade Marks<\/h2>\n\n\n\n<p>Unregistered trade marks still have legal protection in New Zealand. This means it is optional that you register your trade mark. However, it can be challenging to demonstrate that you have <a href=\"https:\/\/legalvision.co.nz\/trademarks\/unregistered-trade-mark-rights\/\">rights to an unregistered trade mark<\/a>. As such, if someone else tries to use an identical or similar mark to yours, it can be difficult to enforce your rights. To have ownership rights over an unregistered mark, your trade mark should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>have a solid reputation in the market; and<\/li>\n\n\n\n<li>be identifiable by consumers as representing your brand.<\/li>\n<\/ul>\n\n\n\n<p>Some ways you can demonstrate this include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>customer testimonials or media reports on your products;<\/li>\n\n\n\n<li>sales and advertising materials; or<\/li>\n\n\n\n<li>reviews of your products using your trade mark.<\/li>\n<\/ul>\n\n\n\n<p>On the other hand, registering your trade mark provides more excellent legal protection and a more streamlined way for dealing with those who use your mark without your consent. As such, if you use your trade mark in New Zealand, it is recommended that you register it with the IPONZ.&nbsp;<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    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This means you can pursue legal action against anyone using your trade mark or a similar trade mark without your permission.<\/p>\n\n\n\n<div  class=\"box box--icon box--idea\">\n    <p>For example, consider if you see another business using your business logo to advertise their goods. This can mislead consumers into thinking that the goods they are purchasing are yours. Depending on the circumstances, this can harm your business\u2019 reputation.<\/p>\n<\/div>\n\n\n\n<p>If you have a registered trade mark, you can prove to the person who is using your mark without your permission that the mark is yours. Indeed, if they do not cease using your mark, you can take steps to enforce your rights, such as taking the matter to court. Additionally, if your trade mark is unregistered, it can be harder to prove that you have any rights to the exclusive use of the logo. Demonstrating these rights can be expensive and take a long time, harming your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">License Your Mark<\/h3>\n\n\n\n<p>Another excellent legal benefit of registering a trade mark is that you will have the <a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/request-use-trade-mark\/\">ability to license your trade mark<\/a>. This permits you to charge others fees for the use of your mark. Further to being an additional revenue stream, licensing is also a great way to increase awareness of your mark amongst the public. Having a registered trade mark is a critical step in creating licensing agreements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Selling Your Mark<\/h3>\n\n\n\n<p>Thirdly, registering your trade mark gives you the right to sell your trade mark. You may choose to sell this mark to another person or business. Through a contract of sale, you transfer all rights to the mark to the party who buys it.<\/p>\n\n\n\n<p>Under New Zealand trade mark law, selling a registered trade mark requires an assignment. This is the process of recording the trade mark\u2019s ownership change with the IPONZ and is only available to registered trademarks or current applications, including trademarks with the \u2018Registered &#8211; Past Expiry Date\u2019 status.&nbsp;<\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>When selling your trade mark, you must consider its value. This can be difficult since a trade mark is an intangible asset. While unregistered trademarks can be sold as part of a business, registered trademarks can be much more valuable.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p>Further to the marketing benefits of a trade mark, there are many legal advantages that you should consider. This includes providing you with exclusive rights to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>use your mark;<\/li>\n\n\n\n<li>license your mark; and<\/li>\n\n\n\n<li>sell your mark.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you have any questions about registering a trade mark in New Zealand, our experienced&nbsp;<a target=\"_blank\" href=\"https:\/\/legalvision.co.nz\/ip-lawyers-lp\" rel=\"noreferrer noopener\">intellectual property lawyers<\/a>&nbsp;can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our&nbsp;<a target=\"_blank\" href=\"https:\/\/legalvision.co.nz\/membership\/\" rel=\"noreferrer noopener\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1670979912361\"><strong class=\"schema-faq-question\"><strong>What are the legal reasons to register a trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">Some of the legal reasons to register a trade mark include that it provides you exclusive rights to use your mark. It also provides you with the right to license and sell your mark.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1670979919627\"><strong class=\"schema-faq-question\"><strong>Do I have to register my trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">Unregistered trade marks still have legal protection in New Zealand. This means that you can register your business trade mark without registering your business trade mark. However, it is much more difficult to demonstrate you have sufficient rights in an unregistered trade mark. As such, if someone else tries to use an identical or similar one, it can be difficult to enforce your rights.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"ed19fd34f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/219403\" \/>            <input value=\"https:\/\/legalvision.co.nz\/trademarks\/register-a-trade-mark\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Key Legal Reasons to Register a Trade Mark in NZ\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A trade mark registration is one type of intellectual property (IP) protection you should consider to protect the intangible assets of your business. Trademark registration allows you to distinguish your goods or services in the market, bringing several legal benefits. If you operate your business in New Zealand, this article will take you through three<a href=\"https:\/\/legalvision.co.nz\/trademarks\/register-a-trade-mark\/\">Continue reading <span class=\"sr-only\">&#8220;Key Legal Reasons to Register a Trade Mark in NZ&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13267,"featured_media":215564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"205879,207623,216199,214631,203423,218984","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[12],"tags":[25,54,317,1086],"class_list":["post-219403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","tag-small-business","tag-medium-business","tag-iponz","tag-trade-mark-registration"],"acf":[],"yoast_head":"<!-- This site is optimized 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