{"id":219443,"date":"2022-12-15T22:39:40","date_gmt":"2022-12-15T09:39:40","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=219443"},"modified":"2024-11-27T16:57:22","modified_gmt":"2024-11-27T03:57:22","slug":"five-common-trade-mark-mistakes-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/five-common-trade-mark-mistakes-and-how-to-avoid-them\/","title":{"rendered":"5 Common Trade Mark Mistakes and How to Avoid Them"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Your intellectual property (IP) is essential to your business\u2019 success. Trade mark registration provides legal protection by giving you exclusive rights to the use of your trade mark. Further, it also acts as an excellent marketing tool. To ensure you get the most out of your marks, you must avoid making errors throughout your trade mark\u2019s life cycle. This article will guide you through five common trade mark mistakes and how to avoid them.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">1. Designing a Weak Mark<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">The first step in the trade mark registration process is designing or choosing your mark. When selecting your mark, you should choose a distinctive one to avoid potential trade mark issues or disputes.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The \u2018strongest\u2019 or most successful trade marks include marks that are not:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">generic;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">descriptive; or&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">too common.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Overall, the more unique your mark is the easier it will be to register and enforce your rights.<\/span> Additionally, avoid marks that are too similar to well-known brands, even in different industries, as this could lead to opposition proceedings. Consider how your mark will appear across different marketing materials and digital platforms. A strong mark should be easily recognisable and memorable in various formats and sizes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">2. Failing to Register your Trade Mark<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Another common trade mark mistake is failure to <\/span><a href=\"https:\/\/legalvision.co.nz\/trademark-registration-lawyers-lp\/\"><span style=\"font-weight: 400\">register your mark<\/span><\/a><span style=\"font-weight: 400\">. The primary reason to register a trade mark is to give you exclusive ownership of your trade mark. This can prevent others from using your trade mark without your consent. In addition, although an unregistered trade mark attracts some rights, the process of enforcing your trade mark rights is made a lot easier with registration.&nbsp;<\/span><\/p>\n\n\n\n<div  class=\"box box--icon box--star\">\n    <p>Having a registered trade mark also serves as a deterrent to others by notifying them of the existence of your mark. This can help prevent any accidental trade mark infringement.<\/p>\n<\/div>\n\n\n\n<p>Furthermore, registration provides clear documentation of your first use date and ownership rights, which is invaluable in legal proceedings. Without registration, you will need to prove continuous use and reputation in the marketplace to defend your rights. Early registration is always the safer option because this process can be costly and time-consuming.<\/p>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar 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Not Conducting a Search<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Failure to perform <\/span><a href=\"https:\/\/legalvision.co.nz\/trademarks\/trade-mark-searches\/\"><span style=\"font-weight: 400\">a thorough trade mark search<\/span><\/a><span style=\"font-weight: 400\"> is another common trade mark error.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">A trade mark search helps you to determine if your proposed trade mark is available for use. This will help you:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">prevent potential trade mark infringement; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">minimise the risk your trade mark application is refused.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">A trade mark search can be conducted by using the Intellectual Property Office of New Zealand\u2019s (<\/span><a href=\"https:\/\/www.iponz.govt.nz\/\"><b>IPONZ<\/b><\/a><span style=\"font-weight: 400\">) Trade Mark Check system. You should seek assistance from an IP professional when conducting a search, as it can be hard to know exactly what you are looking for.&nbsp;<\/span><\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Remember to search for phonetically similar marks and variations in spelling, as these could also pose registration obstacles. Consider searching across multiple jurisdictions if you plan to expand internationally. Common law searches of business names and domain registrations can also reveal potential conflicts not visible in the trade mark database.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">4. Selecting the Wrong Classes<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Registering your trade mark under <\/span><a href=\"https:\/\/legalvision.co.nz\/trademarks\/classes-trade-mark-application\/\"><span style=\"font-weight: 400\">the wrong class<\/span><\/a><span style=\"font-weight: 400\"> is another common trade mark error to avoid. You will need to select the categories of goods or services that you use or intend to use your trade mark on when you apply to register it. This is an important step, as these classes will define the scope of your trade mark protection. It is not possible to add another class or goods\/services to your application once you have already applied, making it essential to understand trade mark classes before you file.&nbsp;<\/span><\/p>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>You should explore every possible trade mark class before applying to avoid selecting the wrong trade mark classes. You should also seek the advice of a professional when making this decision.<\/p>\n<\/div>\n\n\n\n<p>Consider future business expansion when selecting classes. While you do not want to overextend and risk your registration becoming vulnerable to removal on the basis of non-use, you should think strategically about potential product or service line extensions. Remember that different countries may have slightly different classification systems, which is particularly important for international business plans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">5. Failing to Enforce Your Rights<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Finally, failing to enforce your trade mark rights is another common trade mark mistake. The primary purpose of trade mark registration is ongoing, exclusive rights to the use of your mark. This includes your right to prevent others from using your mark. To do so, you will need to monitor your mark. This includes checking for any attempts to register a similar mark to yours, or the use of your mark without your consent.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Failure to enforce your trade mark rights may make it less valuable. In particular, trade mark infringement can negatively affect your brand&#8217;s reputation and impact the value of your broader business. As such, it is critical that you do not ignore your trade mark enforcement rights.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p>Some key steps for enforcing your rights include:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Establish a clear enforcement strategy and budget from the outset.<\/li>\n\n\n\n<li>Document all instances of potential infringement and keep records of how you addressed them.<\/li>\n\n\n\n<li>Consider setting up watching services to monitor new applications and market usage.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">You must understand common trade mark mistakes that can adversely impact the effectiveness of your marks. Five common trade mark mistakes and how you can avoid them include:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">designing a weak mark;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">failing to register your trade mark;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">not conducting a search;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">selecting the wrong classes; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">failing to enforce your rights.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">If you need assistance protecting your intellectual property, our experienced <\/span><a href=\"https:\/\/legalvision.co.nz\/trademark-registration-lawyers-lp\"><span style=\"font-weight: 400\">trade mark lawyers<\/span><\/a>&nbsp;can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our <a href=\"https:\/\/legalvision.co.nz\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1671097023930\"><strong class=\"schema-faq-question\"><strong>What makes a strong trade mark?<\/strong><\/strong> <p class=\"schema-faq-answer\">The \u2018strongest\u2019 or most successful trade marks include marks that are not generic, descriptive or too common. When selecting your mark, you should choose a distinctive one to avoid potential trade mark issues or disputes. This is because the more unique a mark is, the easier it will be to register and enforce your rights.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1671097029783\"><strong class=\"schema-faq-question\"><strong>What are some of the most common trade mark mistakes?<\/strong><\/strong> <p class=\"schema-faq-answer\">Some of the most common trade mark mistakes include not registering your trade mark and not conducting a thorough trade mark search. Some other common errors include having a weak trade mark, registering your trade mark in the wrong trade mark class and ignoring your enforcement rights once your trade mark is successfully registered.\u00a0<br \/><\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"3bc3beddae\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/219443\" \/>            <input value=\"https:\/\/legalvision.co.nz\/trademarks\/five-common-trade-mark-mistakes-and-how-to-avoid-them\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"5 Common Trade Mark Mistakes and How to Avoid Them\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your intellectual property (IP) is essential to your business\u2019 success. Trade mark registration provides legal protection by giving you exclusive rights to the use of your trade mark. Further, it also acts as an excellent marketing tool. To ensure you get the most out of your marks, you must avoid making errors throughout your trade<a href=\"https:\/\/legalvision.co.nz\/trademarks\/five-common-trade-mark-mistakes-and-how-to-avoid-them\/\">Continue reading <span class=\"sr-only\">&#8220;5 Common Trade Mark Mistakes and How to Avoid Them&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13267,"featured_media":215571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"202459,218457,203214,2337,217253,2375","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[12],"tags":[54,1085,1086,1674],"class_list":["post-219443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademarks","tag-medium-business","tag-trade-mark-mistakes","tag-trade-mark-registration","tag-intellectual-property-2"],"acf":[],"yoast_head":"<!-- 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Zealand"},"image":{"@id":"https:\/\/legalvision.co.nz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LegalVision","https:\/\/x.com\/LegalVision_law","https:\/\/www.linkedin.com\/company\/legalvision-group"]},{"@type":"Person","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/9c6fb29bc5cc2f7f8385fb0915dfcba1","name":"Emily Young","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/legalvision.co.nz\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad516503a11cd5ca435acc9bb6523536?s=96","caption":"Emily Young"},"description":"Emily is a Legal Content Writer at LegalVision, where she is able to combine her interests of writing and the law. She graduated with a Bachelor of Laws (Hons) from Bond University in 2018.","url":"https:\/\/legalvision.co.nz\/author\/emilyyoung\/"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/trademarks\/five-common-trade-mark-mistakes-and-how-to-avoid-them\/#faq-question-1671097023930","name":"What makes a strong trade mark?","acceptedAnswer":{"@type":"Answer","text":"The \u2018strongest\u2019 or most successful trade marks include marks that are not generic, descriptive or too common. When selecting your mark, you should choose a distinctive one to avoid potential trade mark issues or disputes. This is because the more unique a mark is, the easier it will be to register and enforce your rights.","inLanguage":"en-NZ"},"inLanguage":"en-NZ"},{"@type":"Question","@id":"https:\/\/legalvision.co.nz\/trademarks\/five-common-trade-mark-mistakes-and-how-to-avoid-them\/#faq-question-1671097029783","name":"What are some of the most common trade mark mistakes?","acceptedAnswer":{"@type":"Answer","text":"Some of the most common trade mark mistakes include not registering your trade mark and not conducting a thorough trade mark search. Some other common errors include having a weak trade mark, registering your trade mark in the wrong trade mark class and ignoring your enforcement rights once your trade mark is successfully registered.\u00a0<br \/>","inLanguage":"en-NZ"},"inLanguage":"en-NZ"}]}},"_links":{"self":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/219443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/users\/13267"}],"replies":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/comments?post=219443"}],"version-history":[{"count":8,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/219443\/revisions"}],"predecessor-version":[{"id":228203,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/posts\/219443\/revisions\/228203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media\/215571"}],"wp:attachment":[{"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/media?parent=219443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/categories?post=219443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/legalvision.co.nz\/api\/wp\/v2\/tags?post=219443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}