{"id":220555,"date":"2023-02-08T02:00:29","date_gmt":"2023-02-07T13:00:29","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=220555"},"modified":"2023-02-08T11:03:45","modified_gmt":"2023-02-07T22:03:45","slug":"opening-an-online-fashion-store","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/e-commerce\/opening-an-online-fashion-store\/","title":{"rendered":"Opening an Online Fashion Store in NZ?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">Many small businesses have switched to an online business model to better cater to consumer demands. Using an online fashion store, many fashion businesses have seen a rise in profits and customer reach while keeping costs low. However, opening an online retail store has several steps, such as website preparations and logistical planning. This article will outline some important considerations to bear in mind before opening an online fashion store.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Creating a Business Plan<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Many fashion owners open an e-commerce online fashion store without a business plan and regret it later on. Hence, you should create a business plan to have a roadmap and framework to follow. Moreover, it can be used to attract investors and to communicate common objectives to your subordinates.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Your business plan should detail:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">e-commerce business structure;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">target audience;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">marketing;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">financial budgeting and forecasts;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">website design;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">long-term and short-term goals; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">sources of funding.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Website Development<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">The key to a great online business is your website. Without in-person customer experience and in-store advice, you should strive to capture your customers\u2019 attention with your website. Your website should have a logical flow, be easy to use, and be aesthetically pleasing. You can create a website by buying a domain or using a third-party <\/span><a href=\"https:\/\/legalvision.co.nz\/e-commerce\/sell-e-commerce-shopify-site\/\"><span style=\"font-weight: 400\">such as Shopify<\/span><\/a><span style=\"font-weight: 400\"> or Wix.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">It is crucial to have appropriate payment gateways set up to avoid checkout abandonments. For example, you should consider:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">multi-currency abilities;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">different payment methods &#8211; Afterpay, Visa, PayPal, etc.; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">scalability of your payment system.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Additionally, your website should calculate delivery and shipping costs accordingly while providing an estimated delivery time. You should clearly outline what countries and regions you can ship to.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Website Policies<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Furthermore, there are three legal policies your website should display:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">privacy policy;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">website terms of use; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">website terms and conditions.<\/span><\/li>\n<\/ol>\n\n\n\n<div  class=\"box box--icon box--info\">\n    <p>Your privacy policy should detail how you will legally collect, store and manage customers\u2019 personal information, such as their name and delivery address. Moreover, you need to disclose if their information may be shared and with whom. Customers should also be able to contact you if they want their data deleted or altered.<\/p>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400\">A website&#8217;s terms of use detail how your visitors can use your website appropriately. It limits your liability and clearly outlines the consequences for breaching the document. This can be displayed in two ways:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">browsewrap &#8211; where the terms are located on the website itself and connected to the main page through a hyperlink; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">clickwrap &#8211; often pops up while your customer enters the site, so they agree to it before moving on.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Lastly, a <\/span><a href=\"https:\/\/legalvision.co.nz\/e-commerce\/online-marketplace-terms-and-conditions\/\"><span style=\"font-weight: 400\">website&#8217;s terms and conditions<\/span><\/a><span style=\"font-weight: 400\"> outlines information about sales agreements. It can include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">sale terms;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">pricing and payment;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">delivery costs;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">returns policy;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">dispute resolution;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">what customers can do if they are unhappy with the product;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">customer complain process; and<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">liabilities.<\/span><\/li>\n<\/ul>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 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Therefore, before jumping into long-term commitments, you should consider how you will finance your online fashion store. You can discuss financing with your accountant, such as planning for fundraising rounds. Depending on your business stage, you can raise capital from:=<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/legalvision.co.nz\/startups\/friends-and-family-round-in-nz\/\"><span style=\"font-weight: 400\">friends and family<\/span><\/a><span style=\"font-weight: 400\">;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">crowdfunding;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">venture capitalists;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">angel investors; or<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">banks.<\/span><\/li>\n<\/ul>\n\n\n\n<div  class=\"box box--icon box--star\">\n    <p>When attracting investors, you need to be prepared with your business plan, how much money you need and what you will use their money for. You should aim to give a great pitch and highlight how your business can generate a significant return on their investment.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Launch and Marketing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">The most critical stage of opening an online store is correctly marketing and launching your business. Without adequate marketing, your website will have low traffic and struggle to generate leads. There are several types of marketing to explore, such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">email marketing &#8211; you should ensure that customers have given you permission to email them with promotional materials and that they can opt out if they wish;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">influencer marketing &#8211; individuals who will post about your products often in return for a free product;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">online advertising &#8211; including Google Ads or Facebook Ads;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">social media marketing &#8211; posting content about your business on social media platforms such as Instagram or Facebook.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">You should market the opening of your retail store weeks in advance to build interest.<\/span><\/p>\n\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2021\/10\/21140438\/NZ-Startup-Manual-251x360-2.png\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">NZ Startup Manual: A Legal Handbook For Founders<\/div>\n            <div class=\"body-text\">\n                <p>Essential reading for anyone building their startup. This free guide includes practical advice and seven real-life case studies.<\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/go.legalvision.co.nz\/NZ-Startup-Manual.html\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Opening an online fashion store can be exciting and a way to globalise your business. Some steps to undertake include creating a business plan and developing your website. Your website should have a privacy policy, terms of use and terms and conditions. Additionally, you should consider your funding sources and how you will convince your investors. Lastly, you should spend ample time marketing to ensure your website has high traffic from day one.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you need help opening an online fashion store, you can contact our experienced <a href=\"https:\/\/legalvision.co.nz\/business-lawyers-lp-new-zealand\">business lawyers<\/a> to assist as part of our LegalVision membership. You will have unlimited access to lawyers who can answer your questions and draft and review your documents for a low monthly fee. Call us today at\u00a0 <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our <\/span><a href=\"https:\/\/legalvision.co.nz\/membership\/\"><span style=\"font-weight: 400\">membership page<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Frequently Asked Questions<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1675774760311\"><strong class=\"schema-faq-question\"><strong>What is a website terms of use policy?<\/strong><\/strong> <p class=\"schema-faq-answer\">Your terms of use policy will inform customers how they can use your website. It outlines acceptable behaviour and details what you are not liable for.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675774767046\"><strong class=\"schema-faq-question\"><strong>How can I market my online retail store?<\/strong><\/strong> <p class=\"schema-faq-answer\">Depending on your marketing budget, you can engage in email, influencer, social media or online marketing.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many small businesses have switched to an online business model to better cater to consumer demands. Using an online fashion store, many fashion businesses have seen a rise in profits and customer reach while keeping costs low. However, opening an online retail store has several steps, such as website preparations and logistical planning. This article<a href=\"https:\/\/legalvision.co.nz\/e-commerce\/opening-an-online-fashion-store\/\">Continue reading <span class=\"sr-only\">&#8220;Opening an Online Fashion Store in NZ?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13316,"featured_media":215623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"993,207586,1654,215386,205422,203596","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[6],"tags":[23,25,1764,1768],"class_list":["post-220555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-start-a-business","tag-small-business","tag-online-sales","tag-online-fashion-store"],"acf":[],"yoast_head":"<!-- This site is optimized 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