{"id":220790,"date":"2023-02-14T10:59:20","date_gmt":"2023-02-13T21:59:20","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=220790"},"modified":"2024-05-14T12:54:42","modified_gmt":"2024-05-13T23:54:42","slug":"new-zealand-trade-mark-rights","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/new-zealand-trade-mark-rights\/","title":{"rendered":"4 Rights a New Zealand Trade Mark Gives You "},"content":{"rendered":"\n

It is optional to register your trade mark. However, the registration process makes it far easier to take advantage of all the benefits a trade mark brings. A trade mark protects your intellectual property (IP) and gives you exclusive rights to use your mark. However, there are several other rights a trade mark gives you that make your trade marks a valuable asset<\/a> to your business. This article will take you through four rights a trade mark gives you.\u00a0<\/p>\n\n\n\n

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Trade Mark Essentials in New Zealand<\/div>\n
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Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.<\/p>\n <\/div>\n \n\nDownload Now<\/a> <\/section>\n <\/div>\n\n\n\n\n

Exclusive Use of Your Trade Mark<\/h2>\n\n\n\n

A trade mark registered with the Intellectual Property Office of New Zealand<\/a> (IPONZ) gives you exclusive rights to the use of your mark on a national scale. This exclusive use allows you to distinguish your brand from others in New Zealand. Further, this will help you build up your brand recognition, increasing your business\u2019s value over time. <\/p>\n\n\n\n

A trade mark registered with the IPONZ will only give you the exclusive rights to use your mark in New Zealand. However, having a trade mark registered in New Zealand can make applying for a trade mark overseas much simpler. As such, you can leverage your New Zealand trade mark registration to expand your brand overseas. <\/p>\n\n\n\n

Ability to Commercialise Your Trade Mark <\/h2>\n\n\n\n

Another excellent right that a New Zealand trade mark gives you is the ability to commercialise your trade mark<\/a>. This includes licensing your trade mark. Trademark licensing is a great way to earn an additional income stream without giving up your exclusive rights to your mark. <\/p>\n\n\n\n

Trade mark licensing grants third parties the right to use your mark within specified parameters. <\/p>\n\n\n\n

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For example, you may only receive the rights to use your mark within a specific location for a predetermined period.<\/p>\n<\/div>\n\n\n\n

Trademark licensing is commonly seen in franchise agreements. Franchises use licensing agreements to grant franchisees the right to use a business\u2019s intellectual property for the length of the franchise term. <\/p>\n\n\n\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\n

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