{"id":221971,"date":"2023-03-29T10:33:07","date_gmt":"2023-03-28T21:33:07","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=221971"},"modified":"2023-03-29T10:33:09","modified_gmt":"2023-03-28T21:33:09","slug":"misuse-of-trade-mark-symbol","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/trademarks\/misuse-of-trade-mark-symbol\/","title":{"rendered":"What Happens If I Misuse the Trade Mark Symbol in New Zealand?"},"content":{"rendered":"\n\n\n\n

You may be familiar with the \u2122 symbol or \u00ae symbol. These symbols signal to consumers and competitors alike that the sign in question is a trade mark. However, it might be less known that these symbols are not interchangeable. Instead, they have different uses, and you should only use them in specific circumstances. In addition, misuse of the \u00ae symbol may have legal consequences. This article will take you through the key differences between these two symbols and the consequences of misusing the registered trademark symbol in New Zealand.<\/span><\/p>\n

What Are the Different Trade Mark Symbols?<\/span><\/h2>\n

The \u00ae symbol is also known as the ‘registered trade mark’ symbol. It is used alongside a registered trade mark to indicate its registration to others. In most cases, the symbol appears on the top right-hand corner of the mark.<\/span><\/p>\n

Another symbol commonly associated with trade marks is the \u2122 symbol. Similarly, this ‘trade mark symbol’ will be placed in the top right-hand corner of the mark. However, this trade mark symbol does not suggest the mark is registered. Rather, it indicates that the business using the symbol considers the mark eligible for registration.<\/span><\/p>\n

Noting the above differences, it is clear that the two symbols cannot be used interchangeably.<\/span><\/p>\n

Why Should I Use the Registered Trade Mark Symbol?<\/span><\/h2>\n

One of the first steps you should take after registering your trade mark is adding the registered trade mark symbol to your branding. This is because the symbol shows competitors and consumers that your mark is registered. Notably, this may deter competitors and prevent them from using your mark without your permission. Further, the registered trade mark symbol may appeal to consumers by attesting to the legitimacy of your brand. Accordingly, this may have a direct impact on your sales.\u00a0<\/span><\/p>\n\n\n Continue reading this article below the form\n <\/i>\n<\/a>\n

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