{"id":224982,"date":"2023-10-20T14:17:39","date_gmt":"2023-10-20T01:17:39","guid":{"rendered":"https:\/\/legalvision.co.nz\/?p=224982"},"modified":"2025-10-03T19:04:55","modified_gmt":"2025-10-03T06:04:55","slug":"online-ai-tools","status":"publish","type":"post","link":"https:\/\/legalvision.co.nz\/e-commerce\/online-ai-tools\/","title":{"rendered":"Can My Online Business Use Artificial Intelligence (AI) Tools?"},"content":{"rendered":"\n<p>The rise of artificial intelligence (AI) is steady and fast. Many businesses are now investing in AI tools, setting up accounts and adapting their business practices to the newfound technology. AI has vast capabilities and can help streamline your business processes. However, before you begin implementing the technology, it is crucial to understand how to use it legally. This article will outline how you can efficiently use AI without legal penalties.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Tools<\/h2>\n\n\n\n<p>There are many AI tools, from the commonly known ChatGPT to tools businesses can use for branding and marketing materials. ChatGPT, for example, is an advanced chatbot that can understand and generate text. It often generates answers that it machine learns over time. Currently, a significant drawback of ChatGPT is that its information database is accurate up till September 2021. Therefore, certain information may no longer be accurate or relevant.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Tools in Businesses<\/h2>\n\n\n\n<p>Businesses utilise AI tools in various ways. AI has gained popularity as it can generate content within seconds. Some examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/legalvision.co.nz\/commercial-contracts\/risks-generative-ai-draft-business-documents\/\">drafting emails, letters or responses<\/a>;<\/li>\n\n\n\n<li>generating marketing content such as social media posts;<\/li>\n\n\n\n<li>proofreading work;<\/li>\n\n\n\n<li>market research and analysis; and<\/li>\n\n\n\n<li>ideas for business activities.<\/li>\n<\/ul>\n\n\n\n\n<a href=\"#content-next\"\n   class=\"block p-4 mt-10 text-xl font-bold text-center text-white no-underline bg-gray-800 rounded-t-xl\">\n    Continue reading this article below the form\n    <i class=\"text-xl fa-regular fa-arrow-down\"><\/i>\n<\/a>\n<div class=\"px-6 pt-10 pb-12 mb-10 text-center bg-gray-100 rounded-b-xl sm:px-12 test\">\n    <div class=\"mb-8 text-2xl font-bold text-orange\">\n        Need legal advice?\n        <br>\n        <span class=\"text-lg not-prose\">\n                            Call <a href=\"tel:+64800005570\" class=\"not-prose\">0800 005 570<\/a> for urgent assistance.\n                <br>\n                Otherwise, complete this form, and we will contact you within one business day.\n                    <\/span>\n    <\/div>\n\n    \n\n<div class=\"not-prose flex justify-center text-left gform_input_bg_white    \">\n    <script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and 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Most contracts will contain a confidentiality clause. Disclosing information to a third party, such as an AI tool, can breach your duties unless it falls within one of the pre-specified disclosures. A breach can require you to pay damages to a party.&nbsp;<\/p>\n\n\n\n<p>Ensure that your use of AI tools complies with the <em>Privacy Act 2020<\/em>, which regulates the collection, use, and handling of personal information. You should obtain the necessary consent from individuals whose data you are processing and handle data in a way that protects privacy.&nbsp;<\/p>\n\n\n\n<p>Additionally, you can only use personal information for the purpose it was collected. Hence, you may need the proper authorisation to utilise it in AI technologies. Further, you have obligations to protect data even when giving it to third parties. However, this can become challenging once an AI tool has hold of it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ownership Rights&nbsp;<\/h2>\n\n\n\n<p>Currently, NZ does not have laws or regulations regarding the ownership of content generated by AI tools. Copyright protection is likely only to apply if you generate the work. Hence, it is best to utilise AI tools to inspire rather than create. This gives you <a href=\"https:\/\/legalvision.co.nz\/intellectual-property\/copyright-tips-nz-business-owners\/\">copyright protection<\/a> and ownership rights over your content. Additionally, it can help you legally distribute, license and sell the material if you like.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fact-Checking&nbsp;<\/h2>\n\n\n\n<p>There are some limitations to AI generation of content and information. Some tools have only been trained and updated up to a specific date. Hence, some responses can include inaccurate or outdated data and facts. This can create misleading or unreliable information, which is best avoided in any business activity.&nbsp;<\/p>\n\n\n\n<p>Your business has <a href=\"https:\/\/legalvision.co.nz\/e-commerce\/your-fair-trading-duties-as-an-nz-online-business\/\">fair trading duties<\/a>. During this, it must ensure that all information is accurate and reliable. If you utilise AI to generate product information or an ingredient list, ensure to fact-check it. This will avoid breaching your fair trading duties and limit the risk of legal penalties.&nbsp;<\/p>\n\n\n\n<p>Additionally, AI tools can struggle to interpret and understand legislation and other difficult data. Some suggest regulations that do not exist. Hence, it is best to fact-check and consult your corporate lawyer if you need legal advice to draft a contract or document.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Employee Training&nbsp;<\/h2>\n\n\n\n<p>To ensure all employees are aware of their obligations when using AI tools, it is best to train them. This training should cover topics such as bias and fairness, transparency, accountability, and the potential impact of AI on individuals and society. Ethical AI training should emphasise the importance of using AI to respect individuals&#8217; rights, promote fairness, and avoid discrimination or harm.<\/p>\n\n\n\n<p>Ensure that your employees are proficient in using AI systems effectively and responsibly. They should know how to input data, interpret results, and make decisions based on AI-generated insights. Employees should also be aware of the limitations and uncertainties associated with AI systems.<\/p>\n\n\n    <div class=\"my-7 lg:my-10 border-y-2 border-gray-100 py-7 lg:py-10 flex flex-col sm:flex-row items-start gap-10\">\n                    <img decoding=\"async\" class=\"w-52 mx-auto my-0! rounded\" src=\"https:\/\/img.legalvision.com.au\/wp-content\/uploads\/sites\/2\/2023\/05\/19143613\/Screen-Shot-2023-05-19-at-11.36.05-am.png\" alt=\"Front page of publication\"\n                 loading=\"lazy\" width=\"208\" height=\"298\">\n                <section>\n            <div class=\"text-2xl font-bold\">NZ Website Privacy Policy<\/div>\n            <div class=\"body-text\">\n                <p>This Website Privacy Policy states how a business will deal with the personal information of its users. <\/p>\n            <\/div>\n            \n\n<a href=\"https:\/\/legalvision.co.nz\/documents\/website-privacy-policy\/\" class=\" block px-5 py-3.5 max-w-fit bg-orange button__hover transition rounded text-white font-bold text-lg no-underline uppercase leading-tight text-center\" target=\"\" rel=\"\">Download Now<\/a>        <\/section>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways&nbsp;<\/h2>\n\n\n\n<p>Businesses are increasing their use of AI tools. Although the technology is helpful, you should ensure to comply with your legal duties. Confirm that your privacy obligations are being met and that identifiable information is not being entered into the AI. Secondly, consider your ownership rights when using AI tools for content generation. Thirdly, ensure to fact-check anything AI generated and consider employee training.&nbsp;<\/p>\n\n\n\n<p>If you need help utilising AI legally in your business, our experienced <a href=\"https:\/\/legalvision.co.nz\/online-business-ecommerce-lawyers-lp\">e-commerce lawyers<\/a> can assist as part of our LegalVision membership. You will have unlimited access to lawyers who can answer your questions and draft and review your documents for a low monthly fee. Call us today at <a href=\"tel:+64800005570\" class=\"AVANSERnumber dynamic-number\">0800 005 570<\/a> or visit our <a href=\"https:\/\/legalvision.co.nz\/membership\/\">membership page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1759471400673\"><strong class=\"schema-faq-question\">What legal issues should businesses consider when using AI tools?<\/strong> <p class=\"schema-faq-answer\">Businesses should consider privacy obligations, ownership rights, and fair trading duties when using AI tools. Entering confidential data into AI may breach contracts or privacy laws, and AI-generated content may lack copyright protection. Fact-checking is essential to avoid disseminating misleading information, and employee training helps ensure the ethical and compliant use of information.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1759471406991\"><strong class=\"schema-faq-question\">How can businesses safely integrate AI into daily operations?<\/strong> <p class=\"schema-faq-answer\">Businesses can safely integrate AI by limiting the input of sensitive data, verifying AI outputs for accuracy, and using AI as a support tool rather than the sole creator. Training staff on AI\u2019s risks and responsibilities promotes compliance, fairness, and accountability, while legal advice ensures contracts, documents, and content remain enforceable.<\/p> <\/div> <\/div>\n<div class=\"not-prose m-feedback-prompt\">\n    <!-- Thumbs up\/down bar -->\n    <div class=\"m-feedback-prompt__main\">\n        <div class=\"m-feedback-prompt__title\">Was this article helpful?<\/div>\n        <div>\n            <!--span class=\"m-feedback-prompt__button--text\">Thanks!<\/span-->\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--yes\"\n                    data-analytics-link=\"feedback-prompt:yes\" aria-label=\"Agree\">\n                <i class=\"fa-regular fa-thumbs-up fa-3x\"><\/i>\n            <\/button>\n            <button type=\"button\" class=\"m-feedback-prompt__button m-feedback-prompt__button--no\"\n                    data-analytics-link=\"feedback-prompt:no\" aria-label=\"Disagree\">\n                <i class=\"fa-regular fa-thumbs-down fa-3x\"><\/i>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    <!-- Feedback form -->\n    <div class=\"m-feedback-prompt__form\">\n        <div class=\"m-feedback-prompt__form--thanks \">\n            <div>Thanks!<\/div>\n            <p>\n                We appreciate your feedback \u2013 your submission has been successfully received.            <\/p>\n        <\/div>\n        <form id=\"contact-form\" class=\"m-feedback-prompt__form--form\" action=\"\" method=\"post\">\n            <input type=\"hidden\" id=\"authenticity_token\" name=\"authenticity_token\" value=\"3bc3beddae\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/api\/wp\/v2\/posts\/224982\" \/>            <input value=\"https:\/\/legalvision.co.nz\/e-commerce\/online-ai-tools\/\" type=\"hidden\" name=\"currenturl\"\n                   id=\"currenturl\">\n            <input value=\"Can My Online Business Use Artificial Intelligence (AI) Tools?\" type=\"hidden\" name=\"currenttitle\"\n                   id=\"currenttitle\">\n            <label>\n                <!-- display on thumbs-up -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--yes\">\n                    Can you tell us <span class=\"font-semibold\">why<\/span> you found it helpful?\n                <\/span>\n\n                <!-- display on thumbs-down -->\n                <span class=\"m-feedback-prompt__feedback m-feedback-prompt__feedback--no text-lg\">\n                    How can we better improve this article?\n                <\/span>\n                <textarea name=\"feedbackmessage\" id=\"feedbackmessage\" required><\/textarea>\n            <\/label>\n\n            <div class=\"m-feedback-prompt__form--error\" id=\"form-submit-error\"><\/div>\n            <button id=\"submit-contact-form-button\" type=\"submit\" name=\"commit\" class=\"m-feedback-prompt__form--submit\"\n                    data-analytics-link=\"feedback-prompt:submit\">\n                Submit            <\/button>\n        <\/form>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The rise of artificial intelligence (AI) is steady and fast. Many businesses are now investing in AI tools, setting up accounts and adapting their business practices to the newfound technology. AI has vast capabilities and can help streamline your business processes. However, before you begin implementing the technology, it is crucial to understand how to<a href=\"https:\/\/legalvision.co.nz\/e-commerce\/online-ai-tools\/\">Continue reading <span class=\"sr-only\">&#8220;Can My Online Business Use Artificial Intelligence (AI) Tools?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13388,"featured_media":215607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"208295,2155,222162,208788,218413,202674","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"categories":[6],"tags":[25,54,501,1764],"class_list":["post-224982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-small-business","tag-medium-business","tag-ecommerce","tag-online-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can My Online Business Use AI Tools? 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