Reading time: 5 minutes

Building strong customer relationships and client trust is crucial to the success of your business. Overall, creating customer loyalty is an excellent way to enhance the success of your business. This article will outline what it means to be a trustworthy business and provide tips on creating trust amongst clients and customers.

NZ Startup Manual: A Legal Handbook For Founders

Essential reading for anyone building their startup. This free guide includes practical advice and seven real-life case studies.

Download Now

What Does Maintaining Trust With Clients Mean?

To ensure your business is trustworthy, you should be open and transparent with customers about your business’s policies. Additionally, you should ensure that you: 

  • offer excellent and generous customer service;
  • ask for feedback, and then take it on board; and 
  • ensure that customers feel comfortable raising any issues with your business. 

Additionally, it would be best to prioritise your customer relationships over profit margins. Ultimately, customers should know what they are getting and be able to rely on your products or services to be consistent. The benefits of maintaining trust with clients are outlined below.

What Benefits Come From Being a Trustworthy Business?

Being a trustworthy business has several positives. Customers will be loyal to a business they trust and recommend them to their friends. Furthermore, being trustworthy will positively impact your business’s reputation and attract people to your business. 

How Can You Build Trust With Your Clients and Customers?

1. Offer Good Customer Service

Showing your customers that you care about them and the quality of your products will help build trust in your business. Additionally, it would help if you had dedicated and well-trained staff to handle your customer service issues. Moreover, you should ensure that these staffs are real people and simply an online help desk. If customers know that real people can assist them generously and warmly, they will trust your business. 

2. Be Transparent With Your Customers

Make sure all of your policies are easily accessible and clear to read, including your:

Furthermore, you should be transparent with your customers if your returns policy changes or is challenging to read. For example, if a customer later finds out that they cannot return a product when they thought you were offering free returns, this will likely leave them unimpressed. This will make them believe that your business is untrustworthy and unreliable, and they will be unlikely to purchase from your company again. 

3. Share Good Customer Feedback and Testimonials

You will likely receive positive feedback when you work hard to build good customer relationships and processes. Sharing this feedback will demonstrate to potential customers that your business is trustworthy. 

4. Ask for and Address Customer Feedback

When customers feel they can raise any issues they have with you, they are more likely to trust that your business will sell good products and provide customer service. Doing this will reassure your customers that your business takes notes of any issues they raise and that you are constantly looking to improve your service.

Furthermore, it would help if you thanked them for any feedback they provide your business, as it is a tool for you to improve your business. Moreover, take accountability for any business issues, and ensure that any customer problems are solved. 

5. Put Your Customers First

Customers are the centre of your business. It can be easy to look at profit margins and forget the immeasurable value a loyal customer gives to your business. 

You should prioritise customer relationships over profit, as loyal customers have the power to attract other loyal customers.

However, bad reviews from customers who feel you are trading them off for financial gain will negatively affect your business. While prioritising customers over profit may seem expensive, the positive effects will outweigh the immediate opposing challenges over time. 

Key Takeaways

Ensuring that your business is trustworthy is vital. This will help you both attract and maintain customers, overall improving the success of your business. Therefore, client and customer trust in your business is significant. To enhance confidence in your business, ensure that you:

  • offer good customer service;
  • maintain transparency with your customers;
  • share positive customer testimonials and feedback;
  • ask for and address customer feedback; and
  • put your customers above profit margins. 

If you need help building customer and client trust in your business, our experienced business lawyers can assist as part of our LegalVision membership. You will have unlimited access to lawyers to answer your questions and draft and review your documents for a low monthly fee. Call us today on 0800 005 570 or visit our membership page.

Frequently Asked Questions

Can I delete unfavourable reviews of my business?

No, you cannot delete negative reviews of your business. This may amount to misrepresentation and could have serious legal consequences. 

Prioritising customers over profit is expensive; is it really necessary?

Prioritising customers over profit will go a big way to improve your customers’ trust in your business. While this is challenging in the short run, in the long run, it will be hugely beneficial for your business, much more so than a small extra profit.



Structuring Your Business For Success

Tuesday 23 August | 11:00 - 11:45am

Learn the best way to structure your business to maximise its success. Register today for our free webinar.
Register Now

Redundancies and Restructuring: Understanding Your Employer Obligations

Tuesday 27 September | 12:00 - 12:45pm

If you are considering making roles redundant, it is crucial that you understand your legal obligations as an employer. Learn more in this free webinar.
Register Now

About LegalVision: LegalVision is a commercial law firm that provides businesses with affordable and ongoing legal assistance through our industry-first membership.

By becoming a member, you'll have an experienced legal team ready to answer your questions, draft and review your contracts, and resolve your disputes. All the legal assistance your business needs, for a low monthly fee.

Learn more about our membership

Need Legal Help? Submit an Enquiry

If you would like to get in touch with our team and learn more about how our membership can help your business, fill out the form below.

Our Awards

  • 2019 Top 25 Startups - LinkedIn
  • 2020 Innovation Award 2020 Excellence in Technology & Innovation Finalist – Australasian Law Awards
  • 2020 Employer of Choice Award 2020 Employer of Choice Winner – Australasian Lawyer
  • 2020 Financial Times Award 2021 Fastest Growing Law Firm - Financial Times APAC 500
  • 2021 Law Firm of the Year Award 2021 Law Firm of the Year - Australasian Law Awards
  • 2022 Law Firm of the Year Winner 2022 Law Firm of the Year - Australasian Law Awards