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A Guide to Beverage-Related Trade Mark Classes NZ 

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It is important that you understand the trade mark classification system in order to protect your brand’s identity. Trade mark classes 32 and 33 are particularly important if your business operates in the beverage industry. These trade mark classes cover most beverage-related goods. This article will take you through trade mark classes 32 and 33 so you can better understand the beverage-related classes.

What Are Trade Mark Classes?

Trade mark classes are a way to categorise goods and services for trade mark registration purposes. The Nice classification system is the most commonly used worldwide and is recognised by the Intellectual Property of New Zealand (IPONZ). These categories provide specificity throughout registration and help streamline the application process.

It is crucial that you understand that registering a trade mark in a single class does not give you rights to that mark across all goods or services. Instead, the trade mark protection you receive is confined to the trade mark class you chose during the registration process. As such, you must register your business’s mark in all the relevant classes. This ensures your business’s mark will receive comprehensive trade mark protection. 

What Are the Beverage Classes?

Trade mark class 32 and 33 focus on beverages, with slight differences in the types of beverages they encompass. For example, trade mark class 32 covers a range of ‘light’ beverages. This primarily consists of non-alcoholic drinks, with the only alcoholic beverage in trade mark class, 32, being beer. 

On the other hand, trade mark class 33 covers all other alcoholic beverages. Note that beverages derived from milk, tea, coffee, and chocolate do not fall under these classes. Depending on their primary ingredient, they are classified under either class 29 or class 30. 

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Trade Mark Class 32

Most non-alcoholic beverages are categorised under Class 32. The sole alcoholic beverage found in Class 32 is beer.

Some of the trade marks under trade mark class 32 include:

  • aloe vera drinks;
  • sherbets;
  • spring water;
  • tropical fruit squash;
  • ale;
  • stout;
  • lager;
  • ginger beer;
  • isotonic drinks;
  • root beer;
  • seltzer water;
  • barley wine;
  • lemonades;
  • sorbets;
  • kvass;
  • orangeade; and
  • beer.

Trade Mark Class 33: Wine and Spirits 

Other than beer beer, all alcoholic beverages are categorised under trade mark class 33. Pre-mixed alcoholic beverages also fall under class 33.

However, non-alcoholic mixers like ginger ale and soda water, which are used in combination with alcoholic beverages, belong to Class 32. Completely de-alcoholised wine is also classified under class 32.

This trade mark class includes:

  • bitters;
  • curacao;
  • alcoholic essences;
  • cocktails;
  • brandy;
  • arrack;
  • alcoholic extracts;
  • liqueurs;
  • rice alcohol;
  • anise;
  • hydromel;
  • gin;
  • alcoholic beverages containing fruit;
  • spirits;
  • pre-mixed alcoholic beverages, other than anything beer-based;
  • whisky;
  • baijiu;
  • rum; and
  • wine.

The Significance of These Classes for Beverage Businesses 

Understanding the importance of registering trade marks in classes 32 and 33 is critical for beverage businesses in New Zealand. Some of the key benefits of trade mark registration for such businesses include:

1. Protecting Your Brand’s Identity 

Registration allows your beverage business to secure the exclusive right to use your marks for your specific beverage products. This maintains brand integrity and prevents unauthorised use by your competitors. It also has the added benefit of minimising consumer confusion.

2. Enhancing Trust With Your Consumers

A registered trade mark signals to your consumers that your goods meet certain quality standards. This can instil confidence in your brand and foster loyalty amongst your customers.

3. Enforcing Your Legal Rights 

Trade mark registration gives you, the owner of the mark, the right to take action against infringement. By having registered trademarks in classes 32 and 33, you can protect your beverage business’s reputation and market position.

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Key Takeaways

Trade mark classes are a way to categorise goods and services for trade mark registration purposes. Classes 32 and 33 are particularly important for businesses operating in the beverage industry because they cover most beverage-related goods. Trade mark class 32 covers a range of ‘light’ beverages. This consists of non-alcoholic drinks, with the only alcoholic beverage in trade mark class 32 being beer. Trade mark class 33 covers all alcoholic beverages other than beer.


If you need help understanding how to register a trade mark in the beverage-related trade mark classes, contact our experienced trade mark lawyers as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0800 005 570 or visit our membership page

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Emily Young

Emily Young

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