Skip to content

What Are Lead Investors in Startup Financing?

As a startup raising capital, you will most likely look to raise capital from more than one investor. While you are completing your raise, you will need to negotiate the terms of the investment with your investors. When you have multiple investors, the negotiation process can be difficult due to the number of parties involved. To facilitate this process, startups will usually confine their discussions and negotiate terms with one ‘lead investor’. The lead investor is the investor who initially agrees to the key terms of the deal with the company. They become the representative of all other investors who participate in the round. As a result, it is important to understand the role the lead investor plays when capital raising. This article will explain the role the lead investor plays. It will also consider why they are important and how best to negotiate with a lead investor. 

What Is a Lead Investor?

A lead investor is an investor that sets the initial key terms of the capital raise, usually by issuing or signing a term sheet. They are the primary investor and negotiate the transaction documents to ensure they reflect the agreed commercial terms. The terms that you negotiate with the lead investor will typically apply to all the investors participating in the round.

Usually, a lead investor will be someone who is familiar with capital raises and is a sophisticated investor. They are often the largest investor in the round in terms of value. Where a venture capital firm is involved in a raise, the firm will usually act as the lead investor. The venture capital firm may also have a larger network of investors that invest through the firm. The firm will act as a point of contact for other network investors and negotiate the contract

Why Are They Important?

Once the lead investor is on board, you will find it easier to onboard additional investors. This is because other prospective investors will view the lead investor’s commitment as an endorsement of the opportunity.

The lead investor will be highly involved in the round and will have a significant amount of responsibility throughout the capital raise process. They will be particularly active when negotiating the round.

Likewise, the lead investor typically instructs the lawyer advising the investment parties. Absent one, it is impractical to negotiate the terms of the financing. 

Once you agree on the documents with the lead investor, the other investors usually undertake a quick review to ensure that everything is per the initial key terms in the term sheet. 

Continue reading this article below the form

How to Negotiate With a Lead Investor

You would negotiate with a lead investor as you would with any normal investor. The only difference is that the lead investor represents all the other investors. The negotiation process for your startup negotiations remains the same.

Front page of publication
NZ Startup Manual: A Legal Handbook For Founders

Essential reading for anyone building their startup. This free guide includes practical advice and seven real-life case studies.

Download Now

Key Takeaways

When your startup is raising capital from multiple investors in a round, one of the investors, often the largest investor, will act as the lead investor. It is important to have a lead investor when capital raising from multiple investors. The lead investor will set the key terms of the deal with your startup and facilitate the negotiation process by negotiating the transaction documents on behalf of all investors. 

If you have any questions about the capital raising process, including when dealing with lead investors, get in touch with LegalVision’s capital raising lawyers on 0800 005 570 or fill out the form on this page.

Frequently Asked Questions 

What is a lead investor?

In early-stage fundraising, lead investors are typically venture capital firms that source compelling investment opportunities. In turn, they bring with them a network of other investors that join the fundraiser.

What is the purpose of a lead investor?

Aside from signalling to other investors the potential merit of the investment, they often coordinate negotiations and instruct a single lawyer to act on behalf of the other investors. This makes the fundraising process more efficient.

Register for our free webinars

Responsible AI Use: Practical Tips For Businesses

Online
Learn how your business can manage AI’s legal risks effectively. Register for our free webinar.
Register Now

Redundancies and Restructuring: Understanding Your Employer Obligations

Online
Understand your obligations during redundancies and restructuring to protect your business. Register for our free webinar.
Register Now

Tips to Help Your Business Avoid Going to Court

Online
Learn how to resolve disputes efficiently and avoid costly court battles. Register for our free webinar.
Register Now

Supercharging Your Brand: How to Protect Your Brand And Drive Growth

Online
Build a stronger brand by protecting and using your trade marks effectively. Register for our free webinar.
Register Now
See more webinars >
Dan Kim

Dan Kim

Read all articles by Dan

About LegalVision

LegalVision is an innovative commercial law firm that provides businesses with affordable, unlimited and ongoing legal assistance through our membership. We operate in Australia, the United Kingdom and New Zealand.

Learn more

We’re an award-winning law firm

  • Award

    2025 Future of Legal Services Innovation Finalist - Legal Innovation Awards

  • Award

    2025 Employer of Choice - Australasian Lawyer

  • Award

    2024 Law Company of the Year Finalist - The Lawyer Awards

  • Award

    2024 Law Firm of the Year Finalist - Modern Law Private Client Awards

  • Award

    2022 Law Firm of the Year - Australasian Law Awards