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9 Tips for NZ Businesses Searching for Indian Trade Marks

Expanding your business internationally requires thorough research and protection of your intellectual property, including trade marks. As a New Zealand business looking to enter the Indian market, you must conduct comprehensive trade mark searches in India to ensure that your proposed trade marks are available and will not infringe upon existing intellectual property (IP) rights. This article will take you through nine tips for New Zealand businesses searching for Indian trade marks.

1. Understand the Importance of Trade Mark Searches

Trade mark searches play a vital role in protecting your intellectual property. You can identify any existing trade marks that may conflict with your proposed mark by conducting thorough searches. In India, it is essential to search the Indian trade mark registry to ensure that your chosen mark is available for use and trade mark registration.

2. Familiarise Yourself With the Indian Trade Mark Database

To effectively search for Indian trade marks, it is essential to familiarise yourself with the Indian trade mark database. The Indian intellectual property office maintains an online portal called the “Indian Trade Mark Search” or “Trade mark e-Filing” system. This database provides access to comprehensive information about registered trade marks in India.

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3. Use Descriptive Keywords for Basic Searches

When starting your search in the Indian trade mark database, it is helpful to begin with basic searches using a wide range of descriptive keywords. You must enter relevant words or phrases that describe your product or service to retrieve a list of trade marks that may be similar or related. This initial search will give you a broad overview of existing trade marks and help you identify potential conflicts or trade mark infringements. 

4. Utilise Advanced Search Filters

To narrow your search and obtain more accurate results, you must use the advanced search filters provided by the Indian trade mark database. These filters allow you to refine your search based on criteria such as the:

  • class of goods or services; 
  • trade mark application or registration number; or
  • owner name. 

By utilising these filters effectively, you can streamline your search and focus on the trade marks that are most relevant to your business.

5. Review Detailed Trade Mark Information

Suppose you find a trade mark of interest in the Indian trade mark database. If so, reviewing the detailed information associated with that mark is critical. This includes the trade mark’s: 

  • owner;
  • registration details;
  • class of goods or services; and 
  • any related documents. 

Carefully examining this information will give you insights into the scope of the trade mark and potential conflicts.

6. Consider Phonetic and Translation Variations

When conducting trade mark searches in India, you must consider phonetic and translation variations of your proposed mark. This is especially relevant if your mark contains words or phrases with different spellings or meanings in one of the hundreds of local languages. Conduct searches using different variations to ensure comprehensive coverage and minimise the risk of potential conflicts.

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Trade Mark Essentials in New Zealand

Our free Trade Mark Essentials in New Zealand guide explains how to register and defend your trade mark registration.

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7. Seek Professional Guidance

Searching for Indian trade marks can be complex, especially for businesses unfamiliar with the Indian legal system. As such, you should seek professional guidance from intellectual property lawyers or trade mark agents specialising in Indian trade mark law. These professionals can provide expert advice, assist you in conducting comprehensive searches and ensure that your trade marks are protected in compliance with Indian regulations. Further, these experts have in-depth knowledge of the Indian market, cultural nuances and local trade mark practices. As a result, they can provide invaluable assistance in navigating the Indian trade mark system more effectively.

8. Monitor Trade Mark Publications

Indian trade marks undergo a publication process where they are advertised in the official trade mark journal before they are registered. It is crucial to monitor these publications regularly to identify any potentially conflicting trade marks. By staying updated with the trade mark journal, you can file oppositions or take appropriate actions to protect your rights if necessary.

9. Consider International Trade Mark Protection

Finally, if you plan to expand your business beyond India and New Zealand, you should seek international trade mark protection. One option is to file an international trade mark application under the Madrid System, which provides a streamlined process for obtaining protection in multiple countries, including India and New Zealand.

Key Takeaways

Conducting comprehensive trade mark searches in India is crucial for businesses planning to enter the Indian market. Some key tips for New Zealand businesses searching for Indian trade marks include:

  • understanding the importance of trade mark searches;
  • familiarise yourself with the Indian trade mark database;
  • using descriptive keywords for basic searches;
  • utilising advanced search filters;
  • reviewing detailed trade mark information;
  • considering phonetic and translation variations;
  • seeking professional guidance;
  • monitoring trade mark publications; and
  • considering international trade mark protection.

If you need assistance registering your New Zealand trade mark in India, our experienced trade mark lawyers can assist as part of our LegalVision membership. For a low monthly fee, you will have unlimited access to lawyers to answer your questions and draft and review your documents. Call us today on 0800 005 570 or visit our membership page.

Frequently Asked Questions

What is a trade mark? 

A trade mark is a distinctive symbol, design, word or phrase that identifies and distinguishes the goods or services of one business from that of others. It is a form of intellectual property protection and helps consumers recognise and associate specific products or services with a particular brand.

Should I register my New Zealand trade mark in India? 

If you plan to expand your business in India, consider registering your New Zealand trade mark in India. Registering in India provides legal protection and prevents others from using or infringing upon your mark in the Indian market.

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Emily Young

Emily Young

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